Visa Unveils NFT Initiative for Creators
Visa Corporation has launched a dedicated program for supporting content creators in the realms of music, cinema, and fashion. Targeting small and micro enterprises, the Visa Creator Program is tailored to assist entrepreneurs in navigating the NFT landscape. The initiative is designed to empower these creatives to market their products in innovative digital spaces. Visa will facilitate a deeper understanding of Non-Fungible Tokens and the technology behind them.
Cuy Sheffield, the Head of Crypto at Visa The company conducted a thorough analysis of the NFT environment and its potential ramifications for future commerce, retail, and social platforms. They view NFTs as a potential catalyst for the burgeoning economy around creators.
Participation in the Visa Creator Program is open to entrepreneurs engaged in art, fashion, music, or film. Creatives worldwide are eligible to join. Visa plans to offer technological guidance, provide scholarships, and assist successful candidates in building communities and managing their products. The program will also allow participants to connect with Visa’s partners, clients, and fellow influencers.
The program’s duration is a year.
The creative sector today boasts a staggering valuation of over $100 billion, with approximately 50 million artists and creators engaged in content creation as either their primary or secondary profession, according to Influencer Marketing Hub.
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