Swarovski Takes Steps for NFT and Metaverse Trademarks
In Brief
Swarovski has initiated the process to obtain trademarks for NFTs, the metaverse, and technologies related to web3.
The company has plans to introduce virtual reality eyewear alongside digital files that are verified through NFTs.
On May 30, Swarovski, known for its exquisite crystal jewelry, submitted trademark applications for NFTs, the metaverse, and web3 technologies, as reported by trademark attorney Michael Kondoudis.
According to Kondoudis’ tweet In its ambitious plans, the brand is looking to launch VR glasses and provide downloadable digital assets secured with NFTs. This collection could encompass audio and video from fashion shows, clips, memes, and even virtual renderings of precious stones and jewelry, apparel, footwear, handbags, decorative stationery, and writing tools.
This strategic move into the web3 space aligns with Swarovski’s broader rebranding strategies. Since appointing Giovanna Engelbert as its inaugural creative director in 2021, the company has seen a significant shift in consumer perception. Once viewed as out of touch, Swarovski has reinvigorated its image by releasing numerous jewelry items that have become must-haves for many fashion enthusiasts over the past couple of years.
Swarovski joins a host of influential brands and celebrities who have recently taken the plunge into web3 trademarks. Earlier this May, notable figures such as David Beckham, Billie Eilish, and Doctor Who jumped on this growing trend. filed The brand's NFT and metaverse trademark applications signal its commitment to innovation. Noteworthy mentions also include Haribo, which aims to explore NFTs and wearable tech such as VR and smart glasses, and the Premier League, which is developing blockchain software and an NFT marketplace. filed HSBC and The Voice follow suit with their own metaverse and NFT trademark filings.
Read more related articles:
- In recent developments, Meta Platforms has submitted four trademark applications pertaining to the metaverse.
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- Mastercard Filed 15 NFT Trademarks
Disclaimer
In line with the Trust Project guidelines Valeria is a dedicated reporter for Metaverse Post, focusing on fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and all things web3.
