Forever 21 proudly presents a new clothing line that becomes available in the physical world, inspired by its digital offerings on Roblox’s metaverse.

In Brief

The popular fashion retailer Forever 21 has rolled out a physical clothing collection that derives inspiration from its virtual range.

Forever 21 entered Roblox a year ago.

forever 21 metaverse — Source: Forever 21

Forever 21 is making waves in the fashion industry by linking its physical offerings with a range of digital products for avatars in the metaverse. The F21 Metaverse Collection can already be found in retail stores and on forever21.com. Prices for the virtual items kick off at $14.99. digital wearables Over a year ago, the American fast-fashion giant introduced a virtual assortment of products on Roblox. The Los Angeles-based company collaborated with metaverse creation experts, Virtual Brand Group, to launch the Forever 21 Shop City within Roblox. This metaverse agency has also assisted brands like Forever 21 and Ralph Lauren in making their virtual debut.

This collection features a variety of digital clothing items, including hoodies, t-shirts, mini-skirts, and flared pants. Each item has its real-world counterpart. Among the standout products is the much-loved Forever Beanie, which has emerged as the top-seller in Forever 21 Shop City. Tommy Hilfiger , PacSun The virtual offerings of Forever 21 within the Roblox metaverse.

The digital collection from Forever 21 on Roblox.

For the first time ever, Forever 21’s digital offerings include some limited-edition, tradeable accessories for Roblox avatars. A new item will be released daily for just six hours between December 5 and December 9. — Research conducted by Roblox demonstrates that 70% of Gen Z users on the platform claim they often take cues from their physical style to influence their avatars' looks. The study also suggests that with younger audiences engaging in immersive social experiences, the need for digital fashion—and its corresponding prestige—continues to grow. Additionally, half of the surveyed participants mentioned that they refresh their avatar's outfits at least once a week, further stimulating the market for digital apparel.

"When we launched Forever 21 Shop City, our main objective was to broaden our customer engagement and ensure our products are reachable for everyone. Thanks to the success of the virtual Forever Beanie in our Roblox store, we’re ecstatic to bring this beloved product, along with the entire F21 Metaverse Collection, to life in a physical format,”

Metaverse Fashion Trends 2022 report Fashion labels are bullish on the metaverse: H&M is preparing for a launch of their digital offerings soon as well.

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said Winnie Park, the CEO of Forever 21.

Agne is a journalist dedicated to covering the latest trends and breakthroughs in the realms of metaverse, AI, and Web3 for the Metaverse Post. With a passion for storytelling, she has conducted numerous interviews with industry experts, always on the lookout for captivating and interesting narratives. Agne holds a Bachelor’s degree in literature and has amassed considerable experience writing on a diverse array of subjects, such as travel, art, and culture. She has also volunteered as an editor for an animal rights group, helping to spotlight issues concerning animal welfare. You can reach her at metaverse collection and an immersive virtual space. Mango and Bershka Animoca Brands establishes its first office in the Middle East and appoints Omar Elassar as Managing Director.

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Forever 21 proudly presents a new clothing line that becomes available in the physical world, inspired by its digital offerings on Roblox’s metaverse.

Disclaimer

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Forever 21 has introduced a new line of physical clothing that mirrors its digital offerings available in the Roblox metaverse, as highlighted by Metaverse Post.