Zuckerberg highlights that the AI-enhanced Reels have contributed to a 24% boost in the amount of time users spend on Instagram.
April 29, 2025
Meta's stock has recently surged to new heights, thanks to a rebound in revenue growth linked to their advancements in AI capabilities.
The monetization of Reels on Instagram and Facebook saw impressive quarterly increases of over 30% and 40%, respectively, largely thanks to the influence of AI on these platforms.
Ever since Reels was introduced, AI-driven recommendations have played a crucial role in boosting the time users dedicate to Instagram by more than 24%.
by Alisa Davidson April 29, 2025 Know More The social media powerhouse reported a revenue growth after three quarters of decline, crediting this breakthrough to the enhanced integration of AI technologies into their services.
The monetization success of Reels on Instagram and Facebook is noteworthy, with quarterly growth hitting over 30% and 40% respectively, largely influenced by AI's significant role. Zuckerberg emphasized that since the Reels launch, AI recommendations have led to a remarkable 24% increase in users' time on Instagram. The Reels feature has quickly become a favorite, with users sharing an astounding 2 billion Reels each day, reflecting a doubling of this activity in just half a year.
Know More Read More Meta is riding the waves of two transformative technological trends: the current surge of AI and the forthcoming expansion into the metaverse. The company's focus on AI is concentrated in two main areas. One is building a robust recommendation and ranking system that supports their products, including feeds, Reels, advertisements, and integrity systems, a technology that has been honed over years. The second involves pioneering generative foundational models, which allow for the creation of groundbreaking products and experiences that were once beyond reach. These models work by generating novel content based on existing data.
“In addition to recommendation systems, another key area of our AI initiatives is foundational models aimed at creating diverse new applications, including generative AI,”
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Zuckerberg, during the company’s earnings call, expressed how Meta has successfully built up its AI infrastructure, stating they are no longer falling behind the competition. The company is now focusing on innovative approaches to integrate and optimize this technology.
Meta maintains an open stance on AI, providing access to several of its advanced models for experimentation and development. Recently, the company unveiled its new model, boasting 65 billion parameters, outperforming even larger alternatives. News Report Meta's financial backing for AI development and infrastructure has been robust in recent years. Their commitment remains strong towards both AI and the metaverse. The upcoming AR glasses by Meta are expected to incorporate an AI-focused operating system essential for the future of computing, while metaverse technologies will play a pivotal role in delivering AI, using avatars developed over the years as a basis for creating AI personalities.
The pursuit of establishing dominance within the metaverse is becoming a pricey venture, incurring billions in costs.
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by Alisa Davidson Agne is a journalist dedicated to reporting on the latest happenings in the metaverse, AI, and Web3 sectors for Metaverse Post. Her enthusiasm for storytelling has driven her to conduct numerous interviews with field experts, always on the lookout for captivating and enlightening narratives. Agne holds a Bachelor's degree in literature and has a rich background in writing across various subjects including travel, art, and culture. Additionally, she has volunteered with an organization dedicated to animal rights, raising awareness about issues concerning animal welfare. You can reach her at
April 29, 2025
Binance has completed its USDC integration on the Sonic Network, with deposit capabilities now up and running.
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