zkCandy is thrilled to unveil William Croisettier as its new Chief Growth Officer, eager to champion the growth of Layer 2 gaming solutions.

Singapore – May 23, 2024 – zkCandy, a promising Layer 2 scaling project tailored for the gaming sector within Ethereum, is proud to announce the appointment of William Croisettier as the Chief Growth Officer. William carries a solid history of fostering innovation and scaling blockchain platforms. With 8 years of experience in web3 across notable platforms such as Ethereum, R3 Corda, and Polkadot, alongside 6 years of business development in Asia, he brings over 15 years of executive expertise in his wake.

With a robust grasp of web3 dynamics and the nuances of community-driven crypto development, William is set to play a pivotal role in hastening zkCandy’s mission to establish itself as the premier gaming ecosystem on zkSync. By harnessing zkSync’s zero-knowledge proofs, zkCandy ensures rapid and cost-effective transactions, enabling developers to construct vast and immersive gaming environments free from the limitations imposed by traditional blockchain scalability. Before his tenure at zkCandy, William led the Venture Capital team at Parity Technologies, where he was instrumental in nurturing the Polkadot ecosystem from inception to a thriving community of over 800 builders worldwide.

In just a short time since William joined zkCandy, he has launched go-to-market strategies across Asia, expanded the marketing division, assembled a dedicated team in Vietnam, and initiated two strategic partnerships in South Korea. \"With 1.5 billion gamers in Asia and a staggering $70 billion gaming market, we view this region as a key player in our ecosystem expansion strategy. With on-ground teams in major hubs like Singapore, Malaysia, Australia, Vietnam, South Korea, Japan, and other crucial markets, we are excellently positioned to lead the APAC area and facilitate growth for the zk L2 ecosystem,\" William remarked.

Kin Wai Lau, CEO of zkCandy, expressed, \"William’s expertise and zeal make him an ideal addition to our rapidly expanding team. His commitment to blockchain infrastructure and experience in scaling ecosystems from the ground up will be essential as we strive to redefine what blockchain gaming can achieve.\" Lau also shared his extensive background in the gaming industry, where he has been pivotal in growing iCandy from a modest 10-person operation to its current robust team of over 750 globally.

zkCandy is a specialized hyperchain focused on gaming and AI within the zkSync framework, meticulously crafted to optimize game deployment for gaming developers and companies.

Born from a partnership between zkSync—home to over 5 million addresses and December 2023’s leading Layer 2 platform with 38 million transactions—and iCandy Interactive Ltd., a top-tier game development firm in Southeast Asia and Australia with a catalog of 400 games and reach to 300 million gamers supported by 700 skilled professionals, zkCandy represents an innovative blending of state-of-the-art zero-knowledge scaling technology and a vibrant gaming atmosphere. This collaboration signals a significant advancement into the realm where premier technology intersects with gaming mastery.

"I’m thrilled to join the zkCandy team,\" shared William Croisettier. \"The transformative potential of zk L2 technology within the gaming industry is astonishing, and zkCandy is positioned at the leading edge of this transformation. I'm eager to apply my expertise to assist zkCandy in becoming the ultimate scaling solution for game developers operating on blockchain technology.\"

About zkCandy

zkCandy is an innovative Layer 2 Ethereum hyperchain birthed from a pioneering alliance between Matter Labs (zkSync) and iCandy Interactive (the largest game developer in Southeast Asia). It proudly stands as the first hyperchain tailored explicitly for entertainment and gaming within the zkSync environment. zkCandy aims to resolve issues related to transaction costs and speed by leveraging advanced zk-rollup scaling technologies while ensuring a user-friendly experience.

About zkSync

zkSync is a frontier technology incorporating zero-knowledge proofs (ZK) to enhance Ethereum’s performance and popularize cryptocurrency, helping millions of developers and billions of individuals seeking robust technological solutions. At its core is a commitment to furthering individual freedoms, enabling universal digital self-ownership through a blockchain network that is secure, trustworthy, resistant to censorship, privacy-first, highly scalable, accessible, and autonomous.

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