Zalando is preparing to roll out a beta version of its innovative ChatGPT-enabled fashion assistant in the upcoming spring.
In Brief
Zalando has made a significant announcement regarding its new fashion assistant that harnesses the power of ChatGPT.
The initial beta phase is set to launch in spring, catering to users from Germany, Ireland, the UK, and Austria.
The well-known German online retailer specializing in fashion and beauty. Zalando has introduced its latest ChatGPT-driven fashion assistant.
This innovative solution will empower customers to navigate Zalando’s extensive inventory with greater ease. Shoppers will be able to pose questions in their own language, streamlining the process of discovering the ideal outfits. For instance, a shopper might inquire about appropriate attire for a summer wedding in Santorini, and Zalando would generate a curated selection of suitable options.
Expect the first beta version to debut this spring, supporting both English and German. Initially, this feature will be accessible to a select group of individuals located in Germany, Ireland, the United Kingdom, and Austria.
It’s important to point out that Zalando also aims to introduce features focused on fashion and beauty advice, as well as customized outfit creation. Plus, in the future, the platform plans to further tailor the shopping experience by incorporating user preferences, such as favorite brands and suitable sizes.
Tian Su, the Vice President of Personalization and Recommendation at Zalando, expressed, 'This is merely the beginning. We are dedicated to deepening our understanding of our customers' needs and desires and are excited to explore the potential advancements in their shopping experience. While we continue to test and implement new solutions, we are keen on learning how our customers prefer to engage with our fashion assistant to provide them with an unparalleled experience.' potential that ChatGPT AI-driven tools are revolutionizing the way we live and conduct business. With features like Zalando’s recommendation assistant, personal shoppers can efficiently locate the right clothing for their clients, saving precious time.
As artificial intelligence technology continues to evolve, we can anticipate a growing number of retailers embracing similar innovations to offer highly customized shopping experiences. Just this past week, the renowned Italian luxury brand Zegna launched an AI-driven recommendation tool that can propose clothing items and generate up to 49 billion potential outfit combinations.
Zegna Unveils an AI-Powered Luxury Styling Solution.
Mark your calendars for the upcoming Artificial Intelligence Fashion Week, set for April 20-21. announced Hugo Boss is stepping into the metaverse with a virtual showroom crafted using AI technology.
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