The famous fashion label Yves Saint Laurent has proceeded to file trademarks for NFTs and the metaverse, aiming to introduce a range of virtual beauty items.
In Brief
Yves Saint Laurent has made official submissions for trademarking its name and logo in the realm of NFTs and the metaverse.
The designer brand is planning to introduce an array of virtual offerings, including beauty, skincare, body care, and hair products, alongside artworks that will be authenticated via NFTs.
Yves Saint Laurent has taken a significant step by filing applications for trademarks concerning its name and logo in the NFT and metaverse sectors, as reported by trademark attorney Mike Kondoudis at the United States Patent and Trademark Office.
According to Kondoudis’s tweet The French luxury brand is gearing up to launch non-fungible tokens that will provide authenticity to digital artworks, videos, sounds, and writings related to beauty and skincare.
Additionally, the company is preparing to roll out body and haircare products designed for use in metaverse environments. Customers will also be able to download various digital items and applications.
Yves Saint Laurent Parfums is also on track to establish online shops showcasing virtual cosmetics, fragrances, and an array of other beauty offerings.
Interestingly, YSL has previously not been very involved in web3 projects. In June, they unveiled a collection of 10,000 NFTs minted on the Polygon blockchain.
Yves Saint Laurent is part of the luxury conglomerate Kering, which also holds Gucci in its portfolio. Gucci has been quite forward in the web3 scene, having launched multiple NFT collections and engaging metaverse experiences. For example, in August 2022, they introduced a unique fragrance in Roblox, complete with an interactive avatar of Miley Cyrus for players to engage with. virtual campaign Gucci has also embraced cryptocurrency, accepting it as payment both in-store and online. cryptocurrencies By entering the web3 realm, it appears that Yves Saint Laurent is looking to capture the attention of a younger demographic. Like many fashion and beauty brands today, they recognize the growing necessity of incorporating the metaverse into a well-rounded marketing approach.
Gucci has actively promoted its latest fragrance within Roblox’s virtual environment.
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Disclaimer
In line with the Trust Project guidelines Valeria contributes as a journalist for Metaverse Post, concentrating on fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and all things related to web3.