Yves Saint Laurent Beauté is stepping into the NFT marketplace with its first releases.

YSL Beauté has officially revealed its first NFT release.

As part of the L’Oréal Group, YSL Beauty is now making waves with its entry into the NFT realm, following L’Oréal Paris’s previous NFT drop that contained five artistic pieces.

The new Yves Saint Laurent NFT showcases a unique item known as the 'YSL Beauty Golden Block.' The brand plans to mint a total of 10,000 tokens on the Polygon blockchain. For those eager to get in on the action, downloading the YSL Beauty wallet from either the Apple Store or Google Play is essential. The beauty brand has teamed up with a firm specializing in Web3 solutions to create this wallet. Arianee Check out YSL Beauty's latest initiatives on their official Instagram account, @yslbeauty.

Stephan Bezy, CEO of YSL Beauty, expressed, 'Web3 offers us a realm of enhanced experiences where creativity and heartfelt expression intersect. As we navigate this uncharted territory, we see endless potential to redefine beauty norms and push technological boundaries, creating a vibrant future that’s just beyond our current reality.' P00Ls Activating your wallet comes with a commitment, as a donation will be made to the 'Abuse is Not Love' initiative, aimed at combating intimate partner violence. YSL Beauté has set an ambitious goal to educate 2 million people about this important issue by 2030.

Instagram now features its very first NFT.

Charlotte Tilbury Beauty is exploring opportunities within the Metaverse. program Estée Lauder showcases a digital beauty product at Decentraland’s Metaverse Fashion Week.

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• Valeria is a journalist writing for Metaverse Post, focusing on fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and all things related to web3.
• With a Master’s degree in Public Communications and currently pursuing a second major in International Business Management, Valeria spends her leisure time indulging in photography and fashion styling. She initiated her first fashion blog at just 13, paving the way for her passion for journalism and style.