Young players are actively welcoming the metaverse experience, as indicated by insights from Bain & Company.
The global consulting firm Bain & Company is making waves in the industry with their recent study. released Their report delves into the gaming preferences of teenagers (ages 13–17) and examines the transformative effect of the metaverse on the gaming sector.
Younger gamers tend to adapt to metaverse games more readily than their older counterparts. They view these games as superior due to the immersive experiences they offer and their unique social opportunities. The report also highlighted that even young people who have not yet ventured into metaverse gaming recognize its potential, indicating a likelihood of future engagement. Even among those who don't typically play online, half expressed curiosity about the metaverse.
While older gamers might show some hesitation towards the metaverse, teenagers seem to eagerly embrace the idea of engaging in a virtual realm. Half of the survey respondents aged 13 to 17 prefer gaming with friends over traditional social activities, and 42% of young adults surveyed stated they would rather connect through video games than meet in real life. Additionally, a significant portion of participants expressed that they would favor attending school functions in the metaverse over physical gatherings.
"53% of young gamers in the metaverse indicated that they'd prefer to inherit a vacation home in this virtual space rather than on a tropical island,\" illustrates the shift in preferences.
the report stated.
Teenagers have identified several key advantages to metaverse gaming. Foremost is the immersive virtual experience, closely followed by engaging in activities with friends and the social interaction opportunities it provides. Additionally, two out of five participants mentioned that in-game purchases are a primary motivator for exploring metaverse games.
The findings of the report indicate that young gamers are not only spending more on games but also investing more hours into metaverse gaming compared to older demographics. On average, they typically spend around $42 and play for about 12.5 hours each week, dedicating more time to gaming than any other media activities like social media, television, YouTube, music, or reading.
"The younger generation of gamers is shaping the future of the metaverse. They have seamlessly adapted to games designed for this environment, showing a stronger preference for socializing in-game rather than in real life. Their comfort with virtual reality is increasing, and even those who haven’t yet tried metaverse gaming are likely to find themselves drawn to it soon,\" mentions Andre James, Global Head of Bain & Company’s Media & Entertainment Practice.
said Samer Bohsali, a Partner at Bain & Company in the Middle East, highlighted the burgeoning global interest in the metaverse, projecting that it will contribute $4 billion to the economy and create 42,000 new virtual job opportunities by 2030.
A survey involving 2,500 non-gamer adults in the U.S. explored their perspective on the metaverse. Although younger participants showed enthusiasm, 32% of the overall respondents expressed fear regarding the future associated with the virtual realm, and about 60% admitted to being unfamiliar with the concept of the metaverse. Dubai’s metaverse strategy Are Americans enthusiastic about the Metaverse? A recent survey reveals the contrary.
A few months ago, a survey The Sandbox collaborates with Star Atlas to launch a contest that showcases the duality of the metaverse.
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