Women are leading the charge as metaverse enthusiasts, yet they find themselves largely absent from the higher echelons of the industry.
In Brief
McKinsey's findings reveal that while women are crucial participants in the metaverse, leadership roles are still predominantly occupied by men.
More initiatives aimed at exploring the metaverse are being spearheaded by women than by men.
Research by McKinsey indicates The research reveals that around 41% of women have been engaging with the metaverse for over a year, compared to 34% of men.
Interestingly, women show a preference for activities that connect the metaverse to real-world experiences, such as education, fitness, gaming, shopping, and live events, while men focus largely on gaming, NFT trading, and social gatherings. Both genders, however, exhibit similar interest in VR or AR training, attending events, and buying in-game virtual items.
Furthermore, female leaders are markedly more proactive in launching metaverse projects. They are 20% more inclined to weave these initiatives into marketing strategies, product designs, and employee training sessions than their male peers, who tend to prefer organizing events, conferences, and meetings within virtual environments. virtual dating \"Women, both as consumers and leaders, exhibit a more proactive approach toward embracing the metaverse and its initiatives, but troublingly, they remain sidelined from leadership positions in this evolving economy,\" noted the researchers.
Over the last five years, male-led ventures in the metaverse have attracted considerably more funding compared to those led by women.
Furthermore, approximately 90% of leadership roles in the metaverse sector are filled by men, with only 8% to 10% of decision-makers being female. This stark contrast points to an ongoing imbalance.
the researchers noted.
While women engage extensively with the metaverse, they are often excluded from crucial decision-making roles, illustrating the persistent gender gap that also marks traditional workplaces. Nonetheless, this burgeoning digital realm offers countless opportunities for innovation and economic transformation, potentially paving the way for a more equitable future.
Experts predict that the metaverse could reach a staggering valuation of $5 trillion by 2030. 9% of Fortune 500 companies .
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McKinsey’s report from June The NFT initiative known as World of Women has unveiled the WoW Awards, celebrating female contributions.
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