Wix Introduces an AI-Powered Website Creator to Make Online Development Accessible to Everyone
In Brief
The newly launched AI Website Builder by Wix allows individuals to create sleek, professional-looking websites in just a few minutes using conversational AI technology.
SaaS website builder platform Wix unveiled its AI Website Builder This allows individuals to design professional websites in a matter of minutes through conversational AI The AI Website Builder utilizes cutting-edge generative AI technology to streamline the process of creating website pages by responding to prompts, delivering an engaging chat experience.
By articulating their objectives and aspirations, users can swiftly generate fully designed websites featuring essential pages and business functionalities like appointment scheduling, eCommerce capabilities, and event management.
Through an engaging dialogue, users provide their inputs while receiving tailored follow-up questions. After collecting all necessary details, the AI generates a custom-built website featuring a specific layout, thematic design, text, images, and various business solutions. Users maintain complete control over the customization process—adjusting aesthetics, structure, and layouts as they see fit.
‘The AI Website Builder is seamlessly integrated into the Wix ecosystem, equipping users with tools for business management, applications, and more to ensure they can keep progressing toward their objectives even after the website is set up. It simplifies the entire web-building journey by allowing users to share their vision while AI does the heavy lifting, thus eliminating the time-consuming tasks of writing content and creating designs,’ Yaara Asaf shared the Head of Product for Wix Editor with Cryptocurrencylistings. ‘Users can develop their sites at incredible speeds, fundamentally transforming how website creation occurs and bringing their ideas to reality.’
Available globally and in English, the AI Website Builder enhances Wix's existing ecosystem of AI-integrated features. Yaara Asaf from Wix mentioned that the company has been innovating in this space for the past seven years to enhance its AI algorithms and models that align with the user's journey.
‘Throughout our journey, we've gained extensive knowledge about AI and its interaction with users when they’re creating their websites. We leverage these insights to continuously improve our AI algorithms, adopt the latest AI technologies, and deliver AI-driven solutions that encompass our entire suite of website building, business management, and user support tools,’ Asaf elaborated.
Master Your Website Creation with Simple Prompts
Upon entering the AI Website Builder, users are welcomed by an AI assistant that encourages them to articulate their objectives and aspirations. The conversational experience entails the AI assistant asking questions like, ‘What name do you envision for your site?’ and ‘Can you describe your business in a few words?’
The richness of the user’s answers plays a crucial role in determining how personalized the end website becomes. Should users need help rephrasing questions or formulating their responses, the AI is always at hand to assist. Furthermore, users can request alterations or refinements to their inputs anytime, similar to a human conversation. Once users provide their responses, the AI processes the data to build the website.
Wix’s AI Website Builder then designs a customized layout for the business, integrating brand-specific colors and fonts to ensure coherence, and generates ready-to-go content for each website page. Users can further refine their site's aesthetics by instructing the AI assistant, such as opting for a different theme. When satisfied with the preview, they can move ahead to publish the site.
‘When users access Wix, they may not have a clear vision of the elements required to enhance their site, like what text will resonate with visitors, which images to feature, or the intricacies of running an online business,’ stated Wix’s Yaara Asaf to Cryptocurrencylistings. ‘The AI Website Builder enables users to describe their intentions, and then Wix constructs a comprehensive website, integrating essential business and marketing solutions based on the user’s description. Wix is alleviating the burden from users and entrusting it to AI.’
In recent years, Wix has consistently improved its AI-powered offerings to bolster user growth and success. In 2023, the company unveiled a host of new AI functionalities. Among these was the AI Text Creator, allowing users to generate high-quality, tailored content for their websites. Additionally, the AI Meta Tag Creator boosts efficiency and search engine visibility, while the Conversation AI Chat Funnel connects users with customized solutions that meet their business needs.
These features are designed to accommodate various user types, including small business owners, agencies, and individuals with limited time.
‘We believe that AI simplifies the complexity and adds value for our users. Over the coming years, advancements in AI technology will present numerous opportunities to enhance web development processes. AI will remain a core aspect of Wix and its platform, and we’re eager to keep introducing innovative and evolving AI-powered solutions for our users while reshaping the web creation landscape,’ mentioned Wix’s Yaara Asaf.
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