The Acquisition of Mira by Apple Could Transform the AR Landscape
In Brief
Apple has purchased Mira, a startup focused on augmented reality headsets, though the price is not publicly known.
Founded by Ben Taft in 2016, Mira's earlier investors included Blue Bear Capital, Happiness Ventures, and Sequoia.
Apple has successfully acquired Mira, an augmented reality headset company, though the financial details are not disclosed. Prior to the acquisition, the firm secured significant investments totaling $17 million from venture capitalists, who were confident in Mira’s advanced display systems and the software that allows for the development of innovative AR applications, games, and experiences.
Founded by Ben Taft, Mira emerged in 2016, originally creating AR headsets intended for guests at Universal Studios’ Nintendo World theme parks.
Initially, in 2020, Mira concentrated on crafting augmented reality hardware before shifting towards applications within industrial sectors. Reports from The Verge indicate that the company even secured contracts with military entities, including the U.S. Air Force and Navy.
This acquisition follows Apple's unveiling of their own augmented reality headset, Vision Pro On June 5, Apple debuted its AR headset, priced at $3,500, which is described as the world's first spatial computing device capable of transforming the industry by offering extraordinary immersive digital experiences. The Vision Pro headset is set to hit the market in the U.S. in early 2024, with plans for international availability following that.
At the time of writing, Apple has not shared specific plans on how Mira's technology and innovations will be assimilated into its broader product strategy and offerings.
Read more related articles:
- Apple Files for the xrOS Trademark in Preparation for Upcoming AR/VR Headset Launch
- Apple’s Vision Pro: A Revolutionary Headset Poised to Propel AR/VR Adoption Forward?
- Apple Collaborates with Luxshare, a Chinese Company, for AR Device Innovations
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