Western Union and PayPal have embarked on the journey of applying for trademarks that revolve around cryptocurrency.
In Brief
Western Union and PayPal have taken the initiative to apply for trademarks concerning cryptocurrency.
Ulta Beauty, along with Viking River Cruises, has also jumped into the trend by filing trademark applications that are associated with NFTs and the Metaverse.

Highlighting their commitment to the crypto realm, Western Union and PayPal have moved forward with trademark applications designed for this innovative industry. Mike Kondoudis A licensed trademark attorney, Mike Kondoudis, shared this exciting development via a tweet, updating the community on these recent filings.
Western Union’s trademark application is centered on providing financial services tailored for Web3. Their plans include creating a platform for exchanging cryptocurrencies and digital assets, in addition to trading various commodities, managing digital currencies, and offering electronic wallet functionalities. Moreover, they have sought trademarks for digital currency exchanges and token creation processes. Kondoudis noted that the application also envisages uses related to the Metaverse.

PayPal has also recently applied Part of their strategy involves the development of downloadable software aimed at facilitating transactions involving cryptocurrencies and various digital tokens.

This past week marked a surge in NFT and Metaverse-centered trademark applications, with Viking River Cruises leading the pack. has filed This river cruise company, Viking Cruises, has outlined ambitious plans that include creating non-fungible tokens and engaging in virtual travel experiences, tours, as well as offerings in food and beverages. Furthermore, they aim to build a digital marketplace for goods and introduce software that aids in the creation, sales, storage, and management of NFTs and other digital collectibles.
Ulta Beauty Inc. has filed Ulta Beauty is also diving into the sphere of NFTs and Metaverse-related applications, as they plan to launch virtual reality cosmetic services, salon experiences, and interactive games. The renowned American beauty retailer is set to issue NFTs that include exclusive images and videos.
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