Published on July 27, 2022, at 9:35 AM and later updated on July 28, 2022, at 7:52 AM.
Last Saturday, July 23, NFTs Roshi Rahnama, the curator of the exhibition and founder of ADVOCARTSY, expressed to Metaverse Post how crucial it was for this event to connect the physical and digital realms of art, emphasizing that the true essence of Fine Art NFTs lies within their meaning and context.
She added, 'The digital pieces presented at the exhibition fluidly expand the artists’ creative practices into digital formats. The discussion revolved around the artworks themselves without getting bogged down by the distinctions between digital and traditional art forms.' ADVOCARTSY The Farhang Foundation, a nonprofit organization dedicated to celebrating Iranian culture, joined as a cultural partner for the launch event, which was enlivened by DJ Ramy Mishriky's engaging set. MetaMural for the gallery’s first exhibition incorporating blockchain artworks.
Rahnama, who describes herself as a lawyer-turned-advocate, launched ADVOCARTSY in 2015 to create a platform for Iranian artists in LA, connecting them with various art institutions and collectors both in the U.S. and internationally. Last year, ADVOCARTSY inaugurated its first permanent gallery in West Hollywood.
'Iranian Mint' delves into themes of cultural heritage, storytelling, personal identity, and collective memory while marking the debut of MetaMural. Rahnama now serves as a partner at MetaMural alongside CEO Radin Rahimzadeh.
Rahnama shared her motivations behind the collaboration with MetaMural, stating, 'As someone who represents multiple artists eager to explore the NFT domain, I sought the most effective ways to showcase our artists' works in this digital space.'
She noted, 'This initiative could fulfill a gap I've observed in NFT marketplaces—specifically, the need for a platform that supports galleries while upholding the integrity, context, and significance of their artworks, which is precisely what has driven the creation of MetaMural.'
The exhibition's press release underscores the significance of this moment in time, highlighting the shift towards a fresh perspective on NFTs that stand out amid the noise of overly promoted ventures saturating the space.
'Earth' (2021) by Mobina Nouri captures yet another digitally rendered animation. museums MetaMural aims to rise above the prevalent cynicism in the NFT market by fostering a sense of community. While new NFT platforms are sprouting, MetaMural introduces an engaging 'Engage-to-Earn' model, which rewards community members for their participation in both physical and digital events, enhancing their standing within the Insider Art Societies framework and unlocking added benefits within the ecosystem.
Attendees at the opening event were gifted a POAP, marking their entry into MetaMural’s Art Insider Societies. Furthermore, ADVOCARTSY and MetaMural are set to host an event titled 'The WTFs of NFTs' on August 4; more details will soon be available on the gallery’s website.
'Her 12' (2022) by Ali Dadgar showcases another stunning digitally rendered animation.
Rahnama expressed, 'We recognized that this exhibition was timely. The successful launch highlights the incredible potential that MetaMural has uncovered.'
She concluded by noting, 'We’re still navigating the early phases of NFTs and the Metaverse. Collaborating closely with experts from both the art and technology sectors is essential, as it allows for the development of tools and opportunities that foster authenticity and creativity for artists and their advocates as they transition into this new era.' ongoing crypto winter If luck brings you to the City of Angels, be sure to check it out, and don’t forget to follow MetaMural's ongoing community-centric journey. notable NFT collections Snoop Dogg has made headlines by purchasing DeeKay’s animation NFT 'Life and Death' for a staggering $1 million.
Artist Walid Raad presents his latest NFT collection at Frieze NY, just ahead of the Artwrld platform launch. dime a dozen Please remember that the information provided on this page is strictly informational and should not be interpreted as legal, financial, investment, or any type of advice. Always invest only what you can afford to lose and seek independent financial guidance if needed. For more details, we recommend checking the terms and conditions or support resources from the issuer or advertiser. MetaversePost strives for accurate and unbiased reporting, but understand that market conditions can evolve unexpectedly.
Vittoria Benzine, an art writer and personal essayist based in Brooklyn, explores contemporary art focusing on human narratives, countercultures, and chaos magic. Her contributions can be found across publications like Maxim, Hyperallergic, and Brooklyn Magazine.
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