Frédérique Constant, a name synonymous with luxury timepieces, has officially sold out its very first NFT collection.

Frédérique Constant reported that its full series of watch-themed NFTs was entirely sold out within forty-eight hours of launch. The collection, released on May 27, was available through the Exclusible platform in partnership with Rarecubes, a specialized NFT agency.

The NFT collection was called Time to Travel, featuring a total of 888 NFTs, and paid homage to the brand's Classics Worldtimer Manufacture.

According to a spokesperson, 'These NFT timepieces featured a variety of styles, from classic to vibrant designs, and there was a notable demand, leading to a sellout in less than 48 hours. Each of the 24 cities depicted on the outer ring of the dial—representing the world's 24 time zones—was paired with an allocated number of NFTs, prioritized by rarity.'

Some of the NFT purchases included a physical watch, meaning that some lucky owners received both a digital asset and a tangible timepiece.

This event stands out as one of the pioneering successful sales of luxury brand-related goods, marking a significant milestone in the watch industry.

Read related posts:

• Improbable has provided an exciting first look at the Otherside experience, tantalizing fans.
• A rising star in the NFT space, 19-year-old artist FEWOCiOUS has unveiled a groundbreaking generative art project titled ‘FewoWorld’.
• A Bored Ape valued at $200,000 just sold for $200