In a remarkable effort, Vogue China is working with TRLab to unveil a handpicked NFT collection.
Vogue is collaborating with TRLab to create a unique NFT collection called 'Wear the Blue', which is inspired by the vibrant intersection of technology, the ocean, and fashion within art. Meta-Ocean .
This upcoming release will showcase exclusive digital pieces from six innovative artists: Anushka Tendolkar, Khyati Trehan, Jessica Ticchio, Baoyang Chen, Mom Chen, and Cattin Tsai. Each contributor has designed limited-edition works that beautifully blend themes of the sea, digital technology, visual arts, and fashion.
Owning one of these NFTs will provide holders with exclusive access to Vogue events throughout the year, a membership to Vogue Club, or a subscription to Vogue Business.
The curated NFT collection is set to launch on October 11, with a portion of the proceeds earmarked for charities focusing on ocean conservation and literacy.
TRLab was launched on April 20, 2021, with the ambition to revolutionize the way fine art is conceptualized and collected. This partnership with Vogue isn’t TRLab’s first venture into the fashion sphere; they previously worked with Tatler China. An NFT by David Ariew, minted through TRLab, graced Tatler’s cover in December 2021, marking the first time an NFT was ever featured on the cover of a magazine in China.
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