VeeFriends Collaborates with Snoop Dogg for a New Musical Offering and Unique Engagement Opportunity
In Brief
Gary Vaynerchuk’s NFT collection, VeeFriends, is teaming up with Snoop Dogg to unveil a unique music track. music track and an exclusive experience centered around NFT burning for dedicated fans.
The song drops on April 28.

Snoop Dogg, the entrepreneur and music star, collaborates with Gary Vaynerchuk’s NFT collection, VeeFriends.
On April 25, Snoop Dogg and VeeFriends released a video highlighting the rapper in the studio along with Gary Vee, where Snoop is seen developing a song, and Vaynerchuk shares his excitement about the impressive quality of the track.
The upcoming single, titled “Please Take a Step Back,” features a vibrant pop-art cover showcasing the faces of both entrepreneurs. According to the promotional clip, the track is set to be released on Friday, April 28, through Snoop Dogg’s Death Row Records, with fans having the option to pre-save it right now.
In addition to the track drop, VeeFriends is launching a multi-phase experience on Burn Island , their token-burning platform that enables users to trade NFTs for various rewards.
Following the song's debut, holders of VeeCon 2022 NFT tickets will have the opportunity to burn these tickets in exchange for exclusive “Please Take a Step Back” NFTs. Subsequently, VeeFriends will kick off a contest giving players the chance to win valuable blue-chip NFTs from Gary Vee’s extensive collection. The final stage of this burning event allows participants to burn their NFTs from the “Please Take a Step Back” series to secure tickets to the High School Reunion Concert featuring Snoop Dogg and Wiz Khalifa in Atlanta.

VeeFriends is a collection of non-fungible tokens crafted by Gary Vaynerchuk’s Vayner3 (formerly VaynerNFT). The collection boasts 10,300 unique hand-drawn illustrations of animals, humans, and various concepts. VeeFriends is well-known for partnering with mainstream brands and offering tangible merchandise. For instance, back in October 2022, it collaborated with major retail brand Macy’s and toy giant Toys“R” Us to launch real-world NFT-themed collectibles. In December, VeeFriends also dropped a physical clothing line featuring motivational quotes and characters from its NFT universe. partnered Snoop Dogg Debuts His First Video in the Metaverse launched Eminem collaborates with Snoop Dogg on a music video featuring BAYC
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Disclaimer
In line with the Trust Project guidelines Valeria holds a Master’s degree in Public Communications and is pursuing a second Major in International Business Management. In her leisure time, she enjoys photography and fashion styling. She launched her first fashion blog at the age of 13, which fueled her passion for both journalism and style.