Vatom partners with elrow to elevate music festival experiences in Europe.

Just yesterday, the innovative minds at Vatom, hailing from Los Angeles, made waves in the industry. Vatom They have forged a partnership with the famed entertainment entity hailing from Spain. elrow While this collaboration signals Vatom’s ambition to go global, it also promotes the integration of immersive Web3 experiences such as NFTs and augmented reality into the event landscape. into the global festival scene Leading the charge is Vincenc Marti, the president of elrow, who has taken on a newly established position as the General Manager of Vatom for Europe.

Last night, a vibrant celebration took place at elrow’s global headquarters—a stunning villa—where artists, influencers, and staff came together to mark this exciting development. This villa will now also serve as the base for Vatom in Europe. Barcelona As for elrow, the company has quite an impressive background. Founded in 2010 by Cruz and Juan Arnau Lasierra, they stem from a long line of entrepreneurs known for establishing iconic venues like the Monegros Festival and Club Florida 135 in Fraga, Aragón. Following a partnership in 2017 with Superstruct Entertainment, elrow has expanded its reach to include hotspots like Ibiza, Las Vegas, Madrid, London, New York, Barcelona, and Amsterdam. In 2019 alone, they successfully attracted 2 million attendees across 123 events in 62 cities spanning 28 different countries.

On the other hand, Vatom's footprint in Web3 includes their proprietary wallet, virtual environments, dedicated NFT studios, and a dynamic marketplace. Last June, during an interview, a notable figure referred to Vatom’s founder and CEO as “the inventor of NFTs.” The interview recounted their enthusiasm about Vatom's potential impacts on society while expressing concern over the slow adoption and convoluted enterprise applications of the tech. They posed a thought-provoking suggestion: what if we could produce unique tokens enriched with 3D visuals, animations, sounds, and programmability, rather than just identical, mined tokens?

Vatom is indeed a unique breed, focusing on the idea of ‘engagement’ from the outset instead of merely chasing speculative trends. There’s been a recent surge of minting NFTs purely for potential quick profits, which lacks sustainability and might lead to eventual failure. Korean IT Times Entities, brands, and creators universally share a common goal: to forge authentic, value-driven relationships with their audiences and cultivate meaningful, lasting connections. blockchain technology Vatom is carving out a niche in the world of music festivals, even collaborating with iHeartMedia to create unique experiences that bridge real-life concerts with virtual interactions, content, and competitions.

This partnership kicks off after an initial successful event together, a one-day house and techno festival that featured renowned DJs such as Adam Beyer and Kölsch. Attendees were able to utilize Vatom's cutting-edge NFT-centric digital wallet via the festival app, unlocking free collectible NFTs and taking part in an augmented reality egg hunt for access to exclusive rewards, as detailed in the announcement. sizable market correction The collaboration generated remarkable buzz, delivering around 50,000 Vatom Smart NFTs and 500 AR eggs to 35,000 attendees, an outstanding achievement given the numerous distractions present at such a vibrant festival.

“When we introduced the elrow family to Vatom’s innovative tech, the enthusiasm from fans surpassed all expectations,” Marti shared. “There’s a clear demand for the unique experiences that Vatom provides, and we’re looking forward to discovering how this technology can enrich the future of music festivals and deepen fan engagement. in February “With elrow standing as a global leader in musical experiences, we recognized them as the ideal partner to harness Web3 advancements and expand Vatom’s metaverse offerings internationally,” noted Pulier. “This new partnership in Europe not only enables us to craft more innovative and interconnected experiences for elrow fans, but also empowers other global brands to connect with their audiences in more immersive ways.” podcast Festival enthusiasts can look forward to experiencing Vatom’s Web3 innovations at elrow events taking place in London, the Netherlands, Amsterdam, Croatia, New York, and San Francisco. Additionally, elrow has started promoting their Ibiza 2022 NFT series on Instagram, which features a digital scratch-and-win game. Whether from a smartphone or amidst the vibrant festival atmosphere, elrow’s collaboration with Vatom is poised to resonate globally.

John Legend’s NFT platform ‘Oursong’ successfully raised $7.5 million in its initial funding round. elrow Town Madrid Please be advised that the information on this page is intended solely for informational purposes and should not be construed as legal, tax, investment, or financial advice. It’s essential to only invest what you can afford to lose and to consult with independent financial advisors if you have concerns. For additional information, we recommend reviewing the terms and conditions and support resources provided by the issuer or advertiser. MetaversePost is dedicated to offering accurate and impartial reporting, yet market conditions can shift without notice. augmented reality Vittoria Benzine, an art writer based in Brooklyn, focuses her work on contemporary art, delving into themes of human experience, counterculture, and chaos magic. Her writings can be found in publications such as Maxim, Hyperallergic, and Brooklyn Magazine.

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