Usain Bolt has officially joined forces with Step App, a pioneering move-to-earn platform.

The Step App represents a novel concept in the fitness finance arena (FitFi), Step App featuring the iconic Usain Bolt as its representative. This Jamaican legend is now the face of a newly launched gamified fitness metaverse that recently kicked off its beta version, with an official unveiling slated for later this summer.

The core objective of Step App is to gamify everyday physical activities—be it running, walking your dog, or other forms of exercise—transforming them into engaging competitions among friends and even strangers, thereby incentivizing users to stay active. Step App proudly claims to be the first augmented reality-driven Health Metaverse.

Powered by the Avalanche blockchain, Step App ensures minimal transaction fees while boasting one of the swiftest smart contract platforms available.

Key elements of the platform include augmented reality features, allowing users’ avatars to develop as they accomplish fitness challenges; a gamified experience including PvP matchups to blend fitness with social interaction; and the opportunity to earn KCAL tokens for each workout.

With over 20 million users already ready to engage, they can now exercise, socialize, play games, and earn rewards through this innovative platform. Additionally, participants will be introduced to the brand's unique digital footwear referred to as 'SNEAKs,' which can either be traded or worn by their avatars.

Bolt will take on the role of the chief brand ambassador. The legendary Olympian and World Champion will actively participate in both online and offline events for the company, further driving the Step App's marketing efforts. The brand has expressed on Twitter that having Bolt onboard is a significant step forward in their mission for global reach. wrote I've consistently advocated for the significance of

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• Agne is a journalist focusing on the latest developments and trends in the metaverse, artificial intelligence, and Web3 sectors for the Metaverse Post. Her enthusiasm for storytelling drives her to engage in numerous interviews with specialists, always on the lookout for captivating tales. Agne holds a degree in literature and brings a wealth of writing experience across various subjects, including travel, art, and culture. She has also contributed as an editor for an animal rights organization, raising awareness of animal welfare issues. You can reach her at