Upland collaborates with FIFA for the digital representation of Lusail Stadium in the metaverse.

The metaverse platform Upland has entered into a long-term agreement with FIFA, with plans to create a gaming experience themed around the World Cup. This initiative aims to enhance the adoption of Web3 and the metaverse among a wide audience of football enthusiasts.

Upland is known for recreating real-world landmarks in virtual settings, thereby planning to develop a digital replica of Lusail Stadium in Qatar, along with FIFA's designated villages, shops, and exhibition spaces.

Moreover, Upland plans to unveil a series of NFTs consisting of unique mystery packs that vary in rarity. These packs will incorporate various fan-related items such as logos, jerseys, boots, emblems, mascots, and other national-themed objects. Users can collect, own, and trade these FIFA-related assets. Remarkably, players who amass the largest collections of digital items will receive virtual real estate as bonuses from Upland. NFTs and video game highlights \"We’re thrilled to foster a comprehensive Web3 experience that highlights enjoyment, creativity, entrepreneurial spirit, and community, representing just the start of exciting opportunities in the future of FIFA World Cups, where fans can genuinely collect, own, and share pivotal moments in history,\" states Dirk Lueth, the Co-Founder and Co-CEO of Upland.

In the last month, various prominent crypto and Web3 platforms have rolled out FIFA World Cup projects aimed at engaging sports fans. For example, Binance, the world's leading cryptocurrency exchange, has introduced daily challenges with rewards of up to $1,000 in tokens. Additionally, Swiss luxury watch brand Hublot has created the largest virtual stadium for the World Cup 2022, while Animoca Brands and Cool Cats have collaborated to launch a unique digital platform set to debut on November 19.

FIFA initiates an NFT platform dedicated to digital collectibles for football fans.

Hublot constructs the largest virtual stadium in the metaverse for the FIFA World Cup 2022. launched a Football Fever program FIFA collaborates with Altered State Machine to bring football into the metaverse. virtual stadium Binance has entered a multi-year partnership with Cristiano Ronaldo. limited-edition NFT collection Please be aware that the information found on this page should not be construed as legal, financial, investment, or any other type of advice. It's crucial to only invest what you can afford to lose and consult with a financial advisor if you have uncertainties. For more details, kindly check the terms and conditions, along with the help resources provided by the issuer or advertiser. MetaversePost aims for precise and impartial reporting, but market dynamics can shift unexpectedly.

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• Valeria is a reporter for Metaverse Post, specializing in fundraising, AI developments, the metaverse, digital fashion, NFTs, and everything related to Web3.
• Holding a Master’s degree in Public Communications, Valeria is currently pursuing a second Major in International Business Management. She spends her leisure time engaged in photography and fashion styling. At just 13, she launched her first blog focused on fashion, igniting her passion for journalism and style.
• Based in northern Italy, she often works remotely from various cities across Europe.
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