Majid Al Futtaim ushers in a new era with the debut of the world’s first virtual shopping mall, aptly named the Mall of the Metaverse, in Dubai.

The Emirati mall, Majid Al Futtaim, unveils The Mall of the Metaverse marks the introduction of Dubai’s first virtual retail experience, situated in the expansive Decentraland environment.

After undergoing several testing phases, the Mall of the Metaverse is set to provide visitors with immersive digital experiences in shopping, entertainment, and relaxation. Avatars of customers will be able to engage with popular labels such as Carrefour, VOX Cinemas, THAT Concept Store, Ghawali, and Samsung Store, with more brands anticipated to join the lineup.

This landmark announcement occurred during the World Government Summit, held from February 13 to 15, gathering an impressive assembly of 10,000 government officials, thought leaders, and global decision-makers. The mall is currently in its initial development phases as the team assesses the needs and preferences of their clientele.

Fatima Zada, director of Omnichannels and Digital at Majid Al Futtaim Shopping Malls, stated, “We strive to harness behavioral science and data to provide consumers with exactly what they seek. Our quick observations of consumer behavior, coupled with a strategic action plan and thorough testing, have led to the realization of this comprehensive initiative—a next-level shopping experience embodied by the Mall of the Metaverse.” She also pointed out the growing enthusiasm for digital experiences in recent years.

The UAE has been making strides in the metaverse realm, notably when Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum initiated a new strategy in November 2022. This plan aims to enhance the digital economy and encourage the adoption of metaverse technologies and innovations.

Earlier, there was ambitious talk about launching 'TheMall', an incredibly expansive 3D shopping complex intended to span 100 floors and 100 million square feet of retail space, intended to launch by the close of 2022 but which ultimately did not materialize. Co-founder Alan Smithson of MetaVRse touted its size as being eight times larger than the largest shopping mall in the world, located right in Dubai. Dubai Metaverse Strategy In December, the Mall of the Emirates gained attention for being home to the very first physical NFT store called the 'ftNFT Shop.'

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Agne is a journalist dedicated to exploring the latest advancements and trends in the metaverse, AI, and Web3 sectors for Metaverse Post. Her enthusiasm for storytelling drives her to engage with experts across these fields, unearthing captivating narratives. She holds a Bachelor's degree in literature and has a rich background in writing on diverse topics ranging from travel to art and culture. Additionally, she has volunteered as an editor for an animal rights organization, raising awareness on crucial animal welfare matters. Interested parties can reach out to her at established Blum proudly commemorates its one-year milestone with accolades for ‘Best GameFi App’ and ‘Best Trading App’ awarded at the Blockchain Forum 2025.