In a groundbreaking collaboration with Verse Estate, Al-Futtaim Automotive has unveiled a cutting-edge virtual car showroom in the UAE.

UAE’s largest retailer of used cars Al-Futtaim Automotive The announcement highlighted that the virtual showroom offers customers an authentic automotive shopping experience. This digital environment provides users with a detailed exploration of various car models, allowing them to examine features closely and even customize certain aspects of the vehicles on display. Verse Estate , a Dubai-based VR technology firm.

Thanks to immersive VR technology, this virtual showroom allows customers to engage with the experience at various locations easily.

Initially launched for BYD, a New Energy Vehicle (NEV) brand, this virtual showroom aligns with Al-Futtaim Automotive's commitment to digital transformation and superior customer engagement. 3D environment \"As leaders in the automotive market, we boast a robust network of showrooms. To further enhance this presence, we've introduced e-commerce platforms that streamline the buying process, along with a digital ecosystem designed to provide personalized insights into customer preferences,\" stated Katib Belkhodja, Al-Futtaim Automotive’s Director of Customer Centricity.

"The immersive showroom is our next big step, becoming a crucial component of our digital ecosystem. It represents our commitment to always prioritizing our customers,\" Belkhodja added. customer experience .

Additionally, the company envisions that digital solutions can deliver the experience of a vast showroom without the heavy burden of real estate and operational costs while maintaining an innovative approach for customers.

Customers in the UAE Favor Experiences Rooted in the Metaverse

Given its position as one of the top nations for technology adoption, customers in the UAE show a strong preference for innovative, digitally driven interactions. Salesforce's 'State of the Connected Customer Report' for 2023 indicates that a significant 83% of consumers in the UAE prioritize brand experience as much as the products and services themselves.

Dubai has made substantial investments in developing the metaverse, as articulated in its Dubai Metaverse Strategy, which aims to secure a spot among the world’s leading ten metaverse economies. The UAE’s metaverse market is projected to see remarkable growth, with an anticipated annual growth rate of 28%.

"The embrace of virtual, immersive, and metaverse solutions is extending beyond tech-centric businesses. The BYD Virtual Showroom by Al-Futtaim Automotive sets an inspiring precedent, paving the way for transformed automotive experiences and new levels of customer interaction. We’re privileged to be their partner in creating this phygital experience,\" remarked Nabil Bouali, co-founder of Verse Estate. For those in the UAE keen to explore the BYD Virtual Showroom, it’s currently located at the flagship BYD Showroom & Discovery Center at Dubai Festival City. Plus, you can experience this virtual showroom at the Al-Futtaim Stand during COP28 Green Zone from November 30 to December 12, 2023, at Expo City Dubai. Please remember that the information on this page is not meant to serve as legal, financial, tax, investment, or any other type of advice. It is crucial to only invest what you can afford to lose, and to seek independent financial guidance if you're unsure. For more details, please refer to the terms and conditions, along with the help and support sections provided by the publisher or advertiser. MetaversePost is dedicated to providing accurate and impartial reporting, but market conditions can change without notice.

Kumar is a seasoned tech journalist with expertise in the intersections of AI, marketing tech, and emerging sectors like cryptocurrency, blockchain, and NFTs. With over three years of experience, Kumar has a solid reputation for crafting engaging narratives, conducting in-depth interviews, and providing valuable insights. His skill set combines technical know-how with storytelling, allowing him to effectively explain complex technological ideas to a variety of audiences.

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