Insider has achieved a remarkable feat by securing $105 million to propel its M&A initiatives.
In Brief
Insider, supported by AI technology and based in Turkey, raised a total of $105 million in funding, spearheaded by Qatar Investment Authority, bumping its overall investments to a striking $274 million.
This new influx of capital will help Insider accelerate its focus on acquisitions, allowing the company to enhance its services and adapt to the changing demands of marketing departments.
Insider Bloomberg has reported that this AI-driven marketing platform has successfully secured $105 million in fresh investment. reported Founded in 2012 by a group of six ambitious entrepreneurs in Istanbul, Insider has gained significant backing from prestigious investors such as the Qatar Investment Authority and the Istanbul-based Esas Private Equity firm.
So far, the total funding raised by Insider amounts to an impressive $274 million. Notably, in March 2022, the company completed a significant Series D funding round, drawing in $121 million from multiple investors, which valued Insider at an astounding $1.22 billion. Now, it is aiming for a valuation of $2 billion.
"Our goal is to achieve unprecedented growth through a strategy focused on mergers and acquisitions. The capital raised will be strategically invested in acquiring outstanding product-focused companies,\" stated Hande Cilingir, Insider's co-founder and CEO.
MindBehind, a platform that specializes in conversational commerce and messaging and is recognized by Meta, has been integrated to improve Insider’s conversational capabilities, pushing the company to pursue more acquisition opportunities to enhance its product offerings in alignment with marketers' evolving needs.
Earlier this year, Insider acquired Insider is transforming the marketing landscape by delivering a cohesive platform that integrates data and AI technology, enabling marketers to create customized consumer journeys swiftly and effectively. This mixture of data analytics, AI, and user-focused design allows brands to craft engaging experiences that resonate powerfully, taking marketing strategies to unprecedented levels of success.
With over 1,200 global brands placing their trust in Insider, the company has cemented its position as a market leader, achieving top rankings in several categories of G2's Best Software Awards 2023. Notably, it boasts an impressive user satisfaction score of 98 out of 100 across six significant categories, including Customer Data Platforms and Mobile Marketing, as it continues to push forward the future of marketing.
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In line with the Trust Project guidelines Agne is a journalist focused on the latest trends and advancements in the metaverse, AI, and Web3 sectors for the Metaverse Post. Her passion for storytelling has led her to engage with numerous experts in these fields, continuously in search of compelling narratives. Agne holds a Bachelor's degree in literature and possesses a versatile background in writing on various subjects, such as travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, working to promote awareness regarding animal welfare issues. You can reach out to her at
