Toys 'R' Us is preparing to introduce an exciting new NFT collection derived from the Solana platform.

The iconic American brand Toys 'R' Us is venturing into the Solana NFT realm, collaborating with Anybodies, which specializes in crafting futuristic Web3 experiences. This agency focuses on creating 3D avatars and merging digital fashion with one-of-a-kind physical collectibles.

This agency will manage the exclusive Toys 'R' Us NFT Twitter account and the accompanying Discord community. However, both Toys 'R' Us and Anybodies have yet to reveal any specifics regarding future drops. That said, their focus on combining NFTs with tangible items suggests an intriguing direction, especially given the agency’s unique expertise in real-life collectibles.

Once a retail giant, Toys 'R' Us declared bankruptcy and shut down its physical locations in 2018. It appears the brand is now pivoting towards a strategy aimed at appealing to a younger, more digitally savvy audience.

This announcement marks another leap for the brand into the Web3 landscape. Earlier endeavors included a collection of Solana NFTs released to mark the birthday of their iconic mascot, Geoffrey the Giraffe. Just last month, the company also collaborated with Macy's and Gary Vee's NFT project, VeeFriends, to transform VeeFriends NFTs into actual plush toys. Starting October 17, six plush toys from a total of 283 NFT characters became available at select Macy's stores. Moreover, Gary Vee is set to participate in Macy's live-stream show as well as an in-person event in New York City on October 21. released a collection An Indian cryptocurrency tax service has reported extraordinary growth metrics.

Read related posts:

• Top 15 NFT & Crypto Marketing Agencies for 2022
• VeeFriends has teamed up with Macy's and Toys 'R' Us to launch a series of real-world collectibles inspired by NFTs.
• The Pudgy Penguins NFT collection has secured a licensing deal for the Lil Pudgy plush toys to be produced by PMI Toys.
• It's important to clarify that the details shared on this page are not to be construed as legal, tax, investment, or financial advice. Always invest wisely within your means and consider seeking guidance from a qualified financial professional if uncertainties arise. For additional clarity, we recommend visiting the corresponding terms, conditions, and support pages provided by the relevant issuer or advertiser. MetaversePost strives for impartial and accurate reporting, though be aware that market conditions may fluctuate without notice.