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Toyota and Nissan Explore the Metaverse

Japanese automobile manufacturers Toyota and Nissan are building their virtual spaces. 

With the continued lockdowns in several regions, Toyota believes that adopting a virtual workspace can significantly enhance communication, allowing employees to engage in a more immersive manner using avatars.

Nissan is set to debut a virtual showroom designed for product launches and events. The company intends to leverage its innovative Invisible-to-Visible augmented reality interface to create a virtual experience reminiscent of the Nissan Crossing Gallery in Tokyo. Additionally, they will collaborate with the American startup VRChat to enrich the virtual tour.

Automakers in Europe are also delving into the possibilities offered by the Metaverse. For instance, Mercedes Benz recently recruited five artists specializing in NFTs, while Volkswagen has already unveiled its own NFT collection.

Other car manufacturers making their foray into the Metaverse include well-known names such as Lamborghini, Ferrari, Hyundai, Audi, and McLaren.

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