TomTom Joins Forces with Microsoft to Create a Conversational AI Tool for Automobiles
In Brief
In collaboration with Microsoft, TomTom is working on an innovative AI conversational assistant designed to support users on the road.
Digital mapping specialist TomTom collaborated with a global tech giant Microsoft to create an artificial intelligence (AI)-enabled conversational assistant for automobiles. This assistant will allow users to have seamless conversations with their vehicles, making it easier to operate infotainment systems, search for locations, and manage vehicle commands.
Leveraging Microsoft Azure OpenAI service, the voice This assistant is set to integrate into various car infotainment platforms and plays a crucial role in TomTom’s Digital Cockpit —an adaptable in-car infotainment system.
TomTom, positioning itself against rivals such as Google Maps and HERE, is heavily investing in generative AI, as seen with the introduction of a large language model plugin in ChatGPT this past July, empowering users to plan trips and discover new destinations using its maps.
The Popularity of Conversational Assistants is Growing
A Capgemini report Forecasts suggest that nearly 95% of consumers will be using conversational assistants, including voice-activated ones, in their vehicles within the next three years. The uptake of in-car assistants has significantly increased thanks to systems like Alexa and Siri.
Earlier this year, Mercedes-Benz has announced its intention to incorporate ChatGPT into its vehicles, enhancing its existing ‘Hey Mercedes’ voice assistant to manage a wider array of queries and engage in more in-depth dialogues.
In a groundbreaking initiative aimed at transforming in-car communication, TomTom's partnership with Microsoft to develop an AI conversational assistant showcases the dynamic advancement of automotive technology. With the popularity of conversational assistants growing, TomTom is poised to redefine the automotive user experience.
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