Tommy Hilfiger has launched a multi-metaverse virtual hub in collaboration with Emperia for the upcoming Metaverse Fashion Week.
In Brief
During the Metaverse Fashion Week from March 28 to 31, Tommy Hilfiger is set to debut a multi-metaverse hub in partnership with Emperia, offering a unique virtual shopping journey.
This hub connects fashion enthusiasts with the brand across a variety of platforms, including Decentraland, Roblox, Spatial, DressX, and Ready Player Me, allowing them to access an array of digital fashion pieces, artworks, and virtual fitting options.
Renowned lifestyle brand Tommy Hilfiger has introduced a groundbreaking cross-metaverse hub in collaboration with Emperia, a leader in 3D technology and virtual reality. launched The new hub brings together significant metaverse locations, including Decentraland, Spatial, DressX, and Ready Player Me. Customers can explore Tommy Hilfiger’s unique offerings in a dedicated space within Decentraland, linking all these platforms together. Metaverse Fashion Week 2023 .
The design of the Tommy Hilfiger hub reflects the brand’s signature TH monogram and offers a myriad of digital experiences. Users can earn POAPs and other non-fungible tokens (NFTs), access digital fashion powered by DressX, view artworks from Web3 artist Vinnie Hager, try on outfits using augmented reality, join an AI-driven fashion design competition judged by Tommy Hilfiger himself, and snap photos in a dedicated booth. This hub also serves as a gateway to explore various metaverse environments. Roblox The virtual hub elevates the shopping experience by featuring four exclusive items, prominently showcasing the iconic Varsity Jacket. This jacket is offered in two variants: one is a tangible product linked to Tommy Hilfiger’s online store, while the other is a digital version available through DressX. Consumers can order the physical jacket via the Emperia hub, while the digital counterpart can be utilized on Ready Player Me, enabling it to be worn in numerous games and settings, thus enhancing cross-platform connectivity.
The initiative, also featuring Decentraland, included the first-ever virtual shopping experience in the Boson Portal located in the Fashion District, where users could interact with 3D renditions of classic styles and exchange redeemable NFTs for actual items.
Tommy Hilfiger announces its participation in the New York Fashion Week Metaverse showcase.
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- Agne is a journalist at Metaverse Post who focuses on emerging trends and developments in the metaverse, AI, and Web3 sectors. She is excited about storytelling and has conducted numerous discussions with experts in these domains, always on the lookout for captivating narratives. Holding a Bachelor's degree in literature, Agne is well-versed in writing about a diverse range of topics, from travel to art and culture. She has also volunteered as an editor for an animal rights organization to raise awareness about animal welfare. Feel free to connect with her at
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