Tommy Hilfiger has launched a unique space in Roblox in celebration of New York Fashion Week.
The well-known American fashion brand, Tommy Hilfiger, is making waves in the digital realm. introduces This newly developed Roblox area has been specially crafted for the New York Fashion Week event.
Players can explore the vibrant TommyPlay space on Roblox, a dynamic virtual environment first launched in June. This Metaverse venue draws inspiration from the bustling streets of Brooklyn, reflecting urban culture. It gives users a playground-like experience, fostering connection and expression. Moreover, it offers a plethora of engaging activities, including parkour, skating, BMX biking, and even opportunities to showcase graffiti art.
This game allows participants to collect Tommy tokens, which can be used to purchase virtual fashion items from Tommy Hilfiger, engineered with cutting-edge Layered Clothing technology that accommodates avatars of all shapes and sizes.
This new Roblox environment is specifically themed around fashion, Fall 2022 Collection and is set to host the fashion show itself. Additionally, attendees will have the chance to buy digital merchandise in real-time as the show unfolds.
The live NYFW event is scheduled for September 11 at the Skyline Drive-In in Brooklyn. This in-person gathering will equally emphasize themes of technology and cutting-edge innovation. The brand is introducing a novel \"See Now, Buy Now\" option, allowing viewers to acquire real-life pieces showcased on the runway.
It's interesting to note that Tommy Hilfiger had previously skipped multiple seasons of New York Fashion Week before 2022. This new hybrid fashion initiative seems to signal a grand return to the physical runway. Tommy Hilfiger has announced a Metaverse presentation during New York Fashion Week. During Metaverse Fashion Week 2022, Tommy Hilfiger revealed their Digital Spring Collection.
Read related posts:
Disclaimer
In line with the Trust Project guidelines Holding a Master's degree in Public Communications, Valeria is also pursuing a second major in International Business Management. In her spare time, she enjoys photography and fashion styling. At just 13, Valeria launched her first fashion blog, igniting her passion for both journalism and style.