TIME magazine embarks on a journey into the Metaverse by establishing 'Time Square' inside The Sandbox.

New York-based TIME magazine has been active in the NFT TIME is now making its entry into the Metaverse through a new partnership aimed at expanding its reach. The Sandbox This exciting collaboration is part of TIME’s initiative to engage with the NFT community, known as TIMEPieces. The president of TIME, Keith Grossman, shared this announcement at an NYC NFT event, inviting architects to pitch their ideas for the design of Times Square in this virtual environment. 

In The Sandbox, TIME has secured a parcel of land to establish a digital hub for art and commerce, aptly named TIME Square, inspired by the famed neighborhood in New York City. 

Launched in September 2021, TIMEPieces aims to bring the magazine's legacy into the Web3 arena, cultivate a community, and offer unique experiences. The entry into the Metaverse will create avenues for immersive engagements and grant TIMEPieces holders access to exclusive discussions, screenings by TIME Studios, events, and educational resources. Furthermore, the community will have a say in shaping the creation of TIME Square. 

Sebastien Borget, co-founder of The Sandbox, describes it as a vibrant digital Manhattan, rich in culture, entertainment, and brand experiences, where individuals can explore, connect, work, and discover exciting opportunities. By teaming up with TIME, they’re positioning TIMEPieces as the heartbeat of this creative digital space, where virtual architects will be invited to collaborate on the design of TIME Square—a hub for both brands and creative minds in their metaverse.  said TIMEPieces currently showcases multiple NFT collections on OpenSea, including Genesis, Robotos, and Long Neckie Women of the Year. The publication also features artworks from its community and offers minting passes for upcoming releases. In March, TIME became the first magazine to issue an NFT edition, spotlighting Ethereum founder Vitalik Buterin, and the magazine has started accepting cryptocurrency payments for subscriptions. 

In an ambitious drive to bolster its Metaverse strategy, Square Enix is set to expand its presence. auctioned L’Officiel makes its mark in the Metaverse by establishing 'Fashion Dune', a new area within The Sandbox.

Read related posts:

• Please remember, the content provided on this webpage does not constitute legal, tax, investment, financial, or any other type of advice. It is essential to only invest what you can afford to lose and to seek independent financial consultation if you are uncertain. For further assistance, we recommend checking the terms, conditions, and help resources from the issuer or advertiser. MetaversePost is devoted to providing accurate and impartial reporting, but keep in mind that market conditions may change unexpectedly.
• Agne is a journalist with a keen focus on the latest developments and trends in the realms of the Metaverse, AI, and Web3 for Metaverse Post. Her love for storytelling drives her to interview industry experts, always on the lookout for compelling narratives. Holding a Bachelor’s degree in literature, she has an extensive writing portfolio covering various topics, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights group, raising awareness about animal welfare issues. Feel free to get in touch with her at
• Macy’s will drop 10,000 free NFTs