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TikTok Tests AI Chatbot Called Tako

In Brief

TikTok is testing an AI chatbot dubbed Tako, the chatbot facilitates conversations through text and aids in finding content.

Currently, the chatbot is accessible to a select group of users in the Philippines.

Users can interact with Tako to inquire about videos or seek recommendations for fresh content.

TikTok Tests AI Chatbot Called Tako

TikTok is trialing an AI chatbot called Tako, which will engage users regarding short videos and assist in content discovery. During this limited testing phase, Tako will be positioned on the right side of the TikTok interface, just above the user's profile and the buttons for likes, comments, and bookmarks. Users are encouraged to pose various questions to Tako about the videos they are watching, using natural language, or to ask for new content suggestions.

According to  Reuters , Tako appears as a ghost-shaped icon. While viewing videos, users can tap this icon to start text conversations and get help in finding content.

Tako can suggest It poses queries to users about the video they are watching and suggests videos related to specific topics. If users seek recommendations, the AI chatbot will generate a list of options, including the title, creator, and category of the video. Users can then click on a video thumbnail to access the content.

tik tok tako
Screenshots of Tako sourced from Watchful.ai. The Verge

"We're in the initial phase of testing chatbot functionalities with a select group of users in the Philippines. Tako is an AI-driven tool designed to enhance search and discovery on TikTok,\" the Communications team at TikTok shared on Twitter. \"Tako is powered by a third-party chat assistant, aiming to simplify the exploration of entertaining and inspiring content on TikTok. While we don’t have further plans beyond these early tests, we are eager to hear your thoughts!\" wrote As per a disclosure submitted to the U.S. patent and trademark office last month, TikTok has filed a trademark application for 'TikTok Tako' in relation to 'software for artificial generation of human speech and text.' Additionally, the social media giant has reportedly

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TikTok is experimenting with an AI chatbot named Tako that is designed to engage users in conversations about short videos and assist them in finding new content. Currently, this innovative bot is being tested.

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