Teaming up with Gordon Ramsay, The Sandbox is set to recreate the essence of Hell's Kitchen within the Metaverse.
The Sandbox partners In collaboration with internationally acclaimed chef Gordon Ramsay, The Sandbox is working on creating an immersive Hell's Kitchen experience in the Metaverse.
Ramsay, who has been awarded a remarkable total of 16 Michelin stars for his restaurants, shared this news on his Twitter account:
The Sandbox is set to bring to life a digital version of Hell's Kitchen, the famous cooking competition show hosted by Gordon. Users will have the opportunity to dive into a unique game where they can interact with Ramsay’s avatar in a virtual kitchen setting.
To rise to the role of Head Chef, players will need to engage in challenges, gather recipes, and whip up remarkable dishes. Just like in the show, contestants will form teams, splitting into red and blue.
As of now, the company has yet to reveal the official launch date for this exciting project.
Sebastien Borget, the COO and co-founder of The Sandbox, expressed, 'We are sculpting the Metaverse to mirror and expand upon real-life activities through innovative tech; who better than Gordon Ramsay and Hell's Kitchen to pioneer the first social dining experience in The Sandbox’s Metaverse?'
The Sandbox's marketing approach is centered around aligning with prominent celebrities and established brands. In July alone, the company added collaborations with various artists.
It seems this strategy is paying off, as Business Leader magazine has recognized The Sandbox as one of the top 32 companies in the Metaverse. Alec Monopoly , DJ Steve Aoki , professional skater Tony Hawk , Playboy , and “Parasite” producer CJ ENM The Sandbox is bringing various Hong Kong enterprises, including Standard Chartered and Regal Hotels, into the Metaverse landscape.
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vi Search Valeria serves as a reporter for Metaverse Post, focusing her reporting on fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and all things Web3.