In a significant development, The Sandbox has unveiled a health and wellness venture in the metaverse, driven by the Universal Health Token (UHT).
The preventive healthcare platform powered by blockchain technology. Universal Health Token (UHT) This platform is launching its health and wellness services in the metaverse in partnership with GOQii, introducing an unprecedented Healthcare Metaverse Experience in this digital realm. The Sandbox Within this virtual space, facilitated through Bharatbox—a joint venture focusing on the Indian market between The Sandbox and Brinc—visitors will have the chance to engage in a multitude of digital wellness activities. These experiences include yoga sessions, gym workouts, mental health resources, and areas for food preparation, as the company disclosed today.
“The GOQii and UHT Metaverse Experience represents an innovative convergence of health, technology, and personal development, transforming wellness into a compelling adventure where fitness goals can be visualized from anywhere in the globe,” expressed Sebastian Borget, COO and co-founder of The Sandbox, in the announcement. “It paves the way for The Sandbox to connect with, reward, and empower health and fitness in the real world.”
Supported by industry giants such as Animoca Brands, Universal Health Token focuses on incentivizing healthy behaviors among users via token rewards, inspiring individuals to participate in activities that enhance long-term health, such as regular exercise, balanced diets, and compliance with wellness programs. UHT has partnered with GOQii, one of India’s leading health and wellness platforms, where users are rewarded with UHT cryptocurrency tokens for completing in-app challenges and measurable health initiatives.
GOQii, boasting over 5 million global users, collaborates with a network of more than 300 partners, including top insurance firms, Modality (NHS UK), and other influential entities. The company has secured backing from reputable investors like Polygon, Galaxy Digital, and Mitsui.
The virtual experience with Bharatbox The metaverse experience intricately guides users through various health and wellness activities designed to encourage and support healthy living in reality. This activation celebrates the foundations and ongoing innovations of GOQii and UHT, which were established in 2014 and 2022, respectively. GOQii serves as a comprehensive preventive healthcare platform primarily operating in India, providing wearable tech similar to Fitbit, an array of nutraceuticals, health foods, exercise equipment, lifestyle coaching, globally recognized insurance options, and more.
Karan Keswani, CEO of BharatBox, characterized the GOQii and UHT Metaverse Experience as “a forward-thinking approach to wellness.” He added, “By merging health, technology, and personal development in a digital space, we are unlocking new methods of engaging with wellness.” He emphasized, “This collaboration among BharatBox, GOQii, and Universal Health Token is poised to redefine the landscape of digital health and fitness, creating a more interconnected, health-aware society.”
Users will have the opportunity to traverse different areas that embody UHT’s principles, creativity, and inspirations, engaging in parkour-like experiences to discover both virtual and real-world health activations. The company also plans to organize live events featuring notable personalities from fitness, nutrition, and wellness disciplines.
The Sandbox is a metaverse game built on the Ethereum blockchain, allowing players to acquire virtual land through NFTs and create their own games and experiences. It's noteworthy that the game is accessible without the need to purchase tokenized items, and has formed partnerships with major brands and entertainers such as McDonald's, Adidas, Ubisoft, Snoop Dogg, Warner Music Group, and The Walking Dead.
Recently, Universal Health Token, fueled by GOQii, announced a successful $1.2 million pre-seed funding round from investors including Animoca Brands, Polygon Ventures, Tezos Foundation, and others. Meanwhile, GOQii has garnered over $45 million in funding, presenting an active user base of more than 450,000 each month on its application.
About GOQii
Founded in 2014 by visionary entrepreneur Vishal Gondal, GOQii is on a mission to empower global consumers to adopt healthier lifestyles. Its smart technology-driven healthcare platform weaves together the entire ecosystem of preventive health. The Smart Health Ecosystem offers personalized coaching in real-time, facilitates the scheduling of health checkups, encompasses a health locker, and features a distinctive ‘GOQii Cash’ program that rewards users for healthy behaviors with discounts.
As an official ally of the 'Fit India Movement,’ GOQii strongly endorses Prime Minister Narendra Modi's ambition to cultivate a fit and healthy populace of 1.3 billion Indians. The company benefits from the investment of renowned entities, including Animoca Brands, Mitsui, Megadelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, as well as notable figures like Mr. Ratan Tata and Mr. Vijay Shekhar Sharma. Modality, a prominent chain of GP clinics in the UK, is also a stakeholder in GOQii, in addition to being a joint venture partner.
Force of Good Foundation
The Force of Good Foundation (FoG) is grounded in the core values of transforming healthy living into a rewarding personal journey while simultaneously tackling one of the world’s pressing future challenges: deteriorating health. The notion of maintaining a healthy lifestyle has evolved from a niche trend to an essential pursuit for many. Rising awareness and available spending make preventive healthcare a compelling global opportunity. UHT envisions a future where preventive health measures are incentivized to address one of the most significant global health crises.
About Bharatbox
BharatBox is a joint venture established by Brinc and Sandbox to cultivate a vibrant cultural hub featuring key representatives from India’s entertainment, art, and sports sectors, including Bollywood. These new additions have entered The Sandbox's virtual landscape by acquiring LAND NFTs and are committed to crafting immersive experiences within BharatBox. Numerous high-profile brands and artists are going to collaborate to create a space in The Sandbox, celebrating Indian art, culture, entertainment, and sports while engaging with fans through new and immersive encounters. BharatBox will develop these experiences and will leverage its extensive partner network in India to offer IPs and brands, while also collaborating with web3 developers to create games. Stay updated on our latest ventures by joining our community on Telegram. For more details, explore our website at https://bharatbox.sandbox.game, and follow us on Twitter and Instagram as we journey toward crafting the most immersive blockchain experience.
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