The integration of NFTs and metaverse into fashion is far from surprising, as renowned brands and designers engage with these technologies. original As the fashion landscape in the metaverse expands and captures fresh audiences, it paves the way for models to explore exciting new job opportunities and for brands to broaden their reach. The sector is now moving towards creating virtual models and avatars inspired by real-life individuals.

Photogenics, an LA-based model agency with an artistic focus founded by ex-model Nicole Bordeaux and the co-founders of Smashbox cosmetics, Dean and David Factor, have unveiled their Avatar Division. This cutting-edge initiative develops lifelike avatars of the agency's real models, serving as alternate identities.

✨ Featured Artist & Community Highlight: @liliumlabs article for precise information. metaverse fashion joining the virtual world 3D artists like Nina Hawkins spearhead the creation of PHOTOGENICS’ METAVERSE DIVISION. @vegsurfer @ninocence @sage_morei Collaborating with Metaverse strategist John Caldwell, the company has kicked off the project with a lineup of 13 avatars, which includes Sedona Legge (noted for her role in the 'Gucci Love' campaign alongside Snoop Dogg), Kiddy Akita Lou (from Louis Vuitton), and The Fly Twins (who model for Calvin Klein). This innovative approach might enable real-life models to diversify their income streams beyond physical limitations. For example, models could potentially continue their careers in the metaverse, even as they grow older, since avatars are ageless. This is particularly significant given that traditional runway models often retire by around the age of 30. Additionally, should a model become pregnant, they could maintain their virtual presence while also transitioning into motherhood. @ninocence , Sage Morei

@sage_morei @PhotogenicsLa

Bordeaux emphasized that Photogenics aims not to replace traditional models with avatars but to enhance their opportunities in the digital realm. The avatars will be designed to participate in photoshoots, showcase wearables, and attend virtual events. However, the agency has yet to clarify the specifics of how models will earn money or the revenue-sharing model they plan to implement.

It's understood that brands will pay a fee to use these avatar representations for campaigns in the metaverse for a specified duration. Photogenics will issue an NFT with a built-in expiration date. Once this period is over, the license to use the avatar becomes void. pic.twitter.com/mxPptap6MO The avatars from Photogenics are crafted by Horizon Lab (led by director Sage Morei) and the digital avatar incubator Lilium Labs (managed by Nina Hawkins).

— UnicornDAO🦄 (@unicorndao_xxx) September 8, 2022 Hawkins utilizes a specialized, yet unfinished mobile application to capture a model's facial features and reproduce their skin tone and texture. She and Morei collaborate using 10 different publicly available software programs to create a model's virtual counterpart.

Morei has proclaimed himself the inaugural official male avatar in the metaverse and has taken to social media to showcase his digital twin.

He is set to be the first male avatar officially contracted by a modeling talent agency, marking a new era full of unprecedented possibilities.

could be available Vogue Business  .

Book your sessions, delightful inhabitants of the metaverse! 👽⚔️🌐

explained Observer  We're on an exciting journey into the future, and we can't wait to share more updates as we expand our avatar division, explore NFTs, engage 3D artists, form metaverse collaborations, and potentially dive into gaming aspects.

Meta has launched a groundbreaking AI-driven platform designed to support medical research and enhance avatar experiences. wrote

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Bella Hadid is set to co-create her inaugural NFT collection.

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