Today, Instagram officially launched its initial NFT.

Instagram has kicked off a beta initiative for digital collectibles, showcasing its first NFT from the Boss Beauty lineup.

When you view the Boss Beauty image, it's distinct from regular posts due to a white checkmark positioned in the top right corner. Upon clicking the image, a label appears in the bottom left, identifying it as a 'digital collectible.' The accompanying description highlights that this collectible is minted on the Ethereum blockchain and elaborates on the Boss Beauty project itself.

"As a purpose-driven NFT brand, our mission is to inspire women to realize their full potential. Boss Beauties is thrilled to enhance visibility and raise awareness within Instagram’s vast community! We look forward to empowering more women and educating them on the possibilities within web3 and NFTs,\" shared the Boss Beauties team. wrote . 

"It's all about inclusivity! 🤩 Thanks for your support in building a welcoming metaverse!\" commented a representative from Meta under the image.

Boss Beauties stands out as a women-led NFT initiative aimed at creating new opportunities for girls and women. With a collection of 10,000 NFTs, it has become the first NFT series to be featured on the New York Stock Exchange. Randi Zuckerberg, sister of Facebook co-founder Mark Zuckerberg and former director of market development at Facebook, serves as an advisor for the project.

Last week, news broke about Instagram's plans to introduce NFT functionalities, confirmed by the head of Instagram, Adam Mosseri, who announced that the platform is starting tests for digital collectibles. announced To post NFTs on Instagram, users need to connect their digital wallets. Once they do, the uploaded images will exhibit a shimmering effect and display public information. The ownership credits will be automatically assigned to both the collector and the original creator.

Instagram is set to embrace NFTs soon, as confirmed by Zuckerberg.

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