0xAvenue Unveils Exciting Dogecoin Merchandise at WebX Asia
In Brief
Web3 retail and phygital production company 0xAvenue just launched a new line of Dogecoin merchandise tailored specifically for the WebX Asia conference taking place in Tokyo, Japan.
The company also presented In collaboration with Puma and Roc Nation, they created three distinct designs of phygital sneakers.
0xAvenue has introduced a new line of Dogecoin merchandise crafted exclusively for the WebX Asia conference in Tokyo, Japan.
The beloved Shiba Inu that inspired Dogecoin and became a viral meme is named Ken Kabosu. During the conference, her owner, who is nearly eighty, participated in an online video interview.
"This time, we had the chance to collaborate with Kabosu's owner. Our goal was to ensure she is remembered for more than just the iconic Doge meme. That was the core of our design idea,\"
said a representative of 0xAvenue.
0xAvenue aims to elevate Ken Kabosu's legacy beyond just the Doge meme and the cryptocurrency itself. They envision her becoming a household name, which prompted them to launch the 'Kabosu' phygital apparel line. This release features a stylish black cap, a cozy black hoodie, and t-shirts in black and white, all showcasing the shiba's likeness along with graffiti-inspired text. Importantly, these items are designed to be machine-washable and dryer-friendly.
Every physical item in this collection comes equipped with an NFC tag. When scanned, these tags direct users to webpages that correlate with the corresponding physical products.
0xAvenue focuses on developing phygital products. Their creations blend tangible items with digital experiences, emphasizing concepts like digital scarcity and ownership. The company believes that in the coming three to five years, a growing number of people will incorporate such digital assets into their lives.
"You likely wouldn't even realize there's an NFT included. The user experience is seamless. This can be applied to multiple scenarios, just like our sneakers in collaboration with Puma,\"
said an 0xAvenue representative.
At the WebX Asia event, 0xAvenue also revealed their partnership with the renowned sportswear brand Puma and Jay Z's Roc Nation music label. Together, they unveiled three designs of phygital sneakers named 'Cassette Tape,' 'Playlist,' and 'Disc.' Each sneaker is embedded with NFC chips that connect owners to Roc Nation's exclusive mixtape featuring fourteen unreleased tracks. Additionally, sneaker purchasers gain access to videos, exclusive content, and other insightful materials.
It's important to mention that these sneakers are exclusively available for purchase within the United States. As of now, the collection has reportedly sold out.
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