Now, TAG Heuer's smartwatches allow users to showcase their NFTs.
The Swiss timepiece manufacturer TAG Heuer has released a smartwatch that features the ability to showcase users' NFTs.
In a move revealed yesterday, TAG Heuer issued their latest 'Connected Calibre E4' smartwatch. This new model allows its owners to exhibit NFTs directly on the watch interface. Users need to select the 'Lens watch face' option within the TAG Heuer app, link their digital wallet, and complete the login process. Once done, they can pick which NFT they'd like to display. The artwork will appear in a captivating animated hexagonal layout.
Currently, the watches are compatible with both Metamask and Ledger wallets.
Users can display personal photos or images Additionally, TAG Heuer plans to offer a carefully curated selection of NFTs for users.
The CEO of TAG Heuer, Frédéric Arnault, remarked, 'Instead of launching our own NFT collection, we thought it would be more beneficial to let collectors engage with their NFTs in this innovative manner. We're in conversation with dedicated collectors.' Arnault has even added a BAYC NFT to his personal collection.
TAG Heuer ventured into the Web3 realm earlier this year. Back in May, they began accepting cryptocurrencies as payment options on their U.S. website, enabling customers to transact with thirteen different cryptocurrencies, including popular ones like Ethereum, Bitcoin, and Litecoin.
Being part of the LVMH group, which has previously ventured into NFTs, TAG Heuer is not an outsider to the space. For example, Alexandre Arnault, the son of Bernard Arnault and now an executive vice president at Tiffany, recently showcased a remarkable collection of NFTs. CryptoPunk earrings in April this year.
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