Rolex, the distinguished Swiss watchmaker, has submitted trademark applications focusing on the Metaverse, non-fungible tokens (NFTs), and crypto-related assets.
In Brief
Rolex has initiated the process of filing trademarks related to Web3.
These trademarks include coverage for NFTs, virtual marketplaces, virtual items, and downloadable software designed for computers.
The luxury Swiss brand Rolex is actively pursuing trademark registrations for offerings related to crypto, the Metaverse, and NFTs. Mike Kondoudis Mike Kondoudis, a licensed trademark attorney affiliated with the United States Patent and Trademark Office, shared these developments on his Twitter account.
The trademark application indicates that the company based in Geneva has plans to create software for blockchain use, which could serve as a digital wallet filled with virtual items, NFTs, and digital collectibles.
Moreover, the trademarks extend to services related to financial backing and sponsorship deals, in addition to facilitating cryptocurrency transactions via NFTs and various blockchain applications. The brand aims to conduct virtual auctions for digital assets, which might include timepieces, NFTs, and art pieces. Additionally, Rolex is looking to develop online marketplaces for collectors and vendors of virtual watches, components, and relevant NFTs.
Further, Rolex intends to launch marketing initiatives in the Metaverse, following in the footsteps of high-end Italian fashion label Gucci and its innovative 'Flora' campaign. campaign in Roblox .
Prior to Rolex's venture, several other Swiss luxury watchmakers have embraced the Web3 phenomenon. Notable names include Chronoswiss, which established a digital presence in Decentraland, and Franck Muller, who unveiled an NFT series designed for clients to showcase their elite NFTs, while Hublot collaborated with acclaimed Japanese artist Takashi Murakami on an NFT project. Metaverse location Apple is in the process of patenting a self-driving vehicle that seamlessly integrates virtual reality features. limited-edition watches . TAG Heuer issued Swiss watchmaker Frédérique Constant has successfully sold out its inaugural collection of NFTs. unique watches and NFT designs.
Read related posts:
Disclaimer
In line with the Trust Project guidelines With a Master’s degree in Public Communications and a second Major in International Business Management, Valeria spends her leisure time indulging in photography and fashion styling. At just 13 years old, she launched her first blog focused on fashion, which sparked her passion for both journalism and fashion.
