Stradivarius Unveils an AI-Created Campaign
In Brief
Stradivarius has launched an AI-driven campaign that draws inspiration from the brand's physical clothing line.
There are mixed feelings regarding the incorporation of AI within the fashion sector.
Stradivarius has introduced its first campaign powered by artificial intelligence, which mimics the aesthetic of the brand’s original spring collection. This campaign features a variety of AI-generated images that closely resemble high-fashion editorial shots.
The visuals from this campaign demonstrate how AI can expand the creative limits of a fashion team. Whereas creating such images used to require hours of meticulous planning and photography from designers, now, these stunning visuals can be produced in mere seconds through advanced technology.
The images from Stradivarius display entirely fictional clothing and virtual models. However, the abundance of flowers featured in each image serves as a nod to the tangible collection available in Stradivarius stores. You can find both the digital campaign and the real-life fashion line live on the official Stradivarius website and its Instagram.
This marks the first occasion where Stradivarius has employed artificial intelligence in a fashion campaign. Interestingly, not all fans of the brand have welcomed this innovative use of AI.
An Instagram user by the name of marinampina voiced a thought-provoking question: 'What if they chose to hire humans to create their campaigns instead of relying on AI?'
This scenario illustrates the rapid integration of AI technology in the fashion world. Just earlier this week, renowned denim maker Levi's rolled out a campaign highlighting AI-generated models, opting for virtual figures to create more inclusive and diverse marketing efforts. introduced Among the pioneers in using artificial intelligence to promote fashion is Lil Miquela, a 19-year-old virtual influencer. This avatar, developed by creators Trevor McFedries and Sara DeCou, has been active since its launch in 2016.
Levi’s Embraces Cutting-Edge Fashion: Incorporating AI-Generated Models Alongside Human Models for a Tailored Shopping Journey
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Disclaimer
In line with the Trust Project guidelines Valeria works as a journalist for Metaverse Post, concentrating on fundraising, AI, the metaverse, digital fashion, NFTs, and everything related to web3.
