Get ready for Starbucks' new Web3 rewards system, which will also include enticing coffee-themed NFTs.

Starbucks will introduce its innovative Web3 rewards project and coffee-centric digital collectibles during its Investor Day on September 13. The coffee giant is looking to deepen its digital customer engagement, broaden its rewards offerings, and create engaging digital experiences.

In April, Howard Schultz, the reinstated CEO of Starbucks, hinted at the launch of NFTs by year's end. He expressed his optimistic vision for Starbucks' future to his team, asserting that the company's greatest achievements are yet to come. By embracing cutting-edge technologies, Starbucks is elevating its already popular rewards program. Currently, about 27.4 million coffee enthusiasts are enrolled in their membership initiative.

This Web3 approach will serve as an exciting new avenue for Starbucks to connect with its customers and grow its community. Furthermore, it will implement a unique 'spend-to-earn Stars' strategy, rewarding coffee lovers with special experiences and exclusive digital collectibles.

"This move will generate a fresh wave of digital engagement that attracts new customers while enhancing the experience for our loyal patrons in our physical stores,\" Schultz stated during the recent earnings call. \"We’re eager to fully unveil the potential of our reinvention strategy at next month’s Investor Day.\"

While the company's leadership has yet to disclose specifics regarding NFT releases or the management of the rewards program, curiosity abounds. said Could Starbucks be venturing into the virtual dining space and establishing a coffee shop within the Metaverse? Other brands like Chipotle and Wendy’s have already experimented with online dining experiences, while McDonald's and Panera have begun to file trademarks for future operations in the virtual realm. It wouldn’t be surprising to see avatars mingling in a digital Starbucks soon.

CEO Howard Schultz has indicated that Starbucks intends to roll out NFTs by the conclusion of this year.

A unique blockchain app called Kiss-to-earn aims to reward couples simply for sharing a kiss.

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• Agne is a journalist dedicated to exploring the latest innovations in the metaverse, AI, and Web3 for Metaverse Post. With a flair for storytelling, she has conducted numerous interviews with industry experts, constantly seeking to unearth captivating narratives. Holding a Bachelor’s in literature, Agne has a rich background in writing across various subjects, including travel, art, and culture. She has also contributed as an editor for an animal rights group, raising awareness about essential animal welfare issues. Reach out to her at