Spotlight Retail Group Partners with Infosys' Topaz AI for Tailored Shopping Experiences

Australia’s Spotlight Retail Group (SRG) is driving customer growth by embracing a comprehensive digital fulfillment strategy and advanced analytics in collaboration with a leading Indian IT firm. Infosys .

As stated in the announcement, this partnership has effectively rolled out Infosys' AI-first solutions, Infosys Topaz equipping the retail group to enhance an personalized online shopping environment for its clientele.

According to SRG, the enhancements in customer experience have resulted in an astonishing 113% growth in their customer base over a year, along with a 93% rise in transaction frequency.

Moreover, the robust, scalable digital commerce platform has significantly aided the retailer in handling the increased transaction volumes from their consumers, as also highlighted by their statement.

"At Spotlight Retail Group, we are dedicated to continuously improving customer experiences, which we see as a crucial edge over competitors. We have achieved this by investing more in personalization, a core element of the digital commerce platform developed with Infosys Topaz, leveraging its advanced analytical features,\" remarked Tal Lall, Group General Manager for Digital and Omnichannel at Spotlight Retail Group.

"This new platform not only provides us deeper insight into our consumers,\" he added, \"but also supports the scalability needed to meet customer demands while welcoming new brands. We're thrilled about our collaboration with Infosys on this venture.\" customer insights By integrating cutting-edge analytical tools powered by Infosys Topaz, the platform has remarkably enriched the online shopping experience, offering intelligent insights into user behavior. The adaptable platform enables customized customer pathways and has introduced innovative services like click-and-collect and made-to-order features for online consumers.

In addition, SRG has harnessed Infosys Topaz to streamline inventory management, minimize order cancellations stemming from stock issues, and accelerate order processing, leading to a notable enhancement in customer satisfaction. digital commerce \"It's invigorating to witness the robust customer engagement and business results facilitated by the digital commerce platform we developed for Spotlight Retail Group. The deep understanding of consumer behavior and inventory management provided to Spotlight demonstrates the transformative potential of Infosys Topaz in preparing businesses for an AI-driven future,\" stated Karmesh Vaswani, Executive Vice President and Global Head of Consumer, Retail, and Logistics at Infosys.

AI: The Retail Game-Changer Every Brand is Embracing

In the rush to capitalize on sales until Cyber Monday, retailers are eager to leverage cutting-edge advancements

aimed at optimizing sales figures during this critical period. These technologies help them refine and target consumer influence strategies more effectively.

In the intense lead-up to the holiday shopping Retailers employing AI can sway decisions around product displays, tailored recommendations, pricing configurations, and promotional campaigns presented to consumers. AI technologies Take Swedish fashion powerhouse H&M, for instance, which has over 200 data scientists dedicated to deciphering trends. Their algorithms analyze fashion-related data from online searches and blogs, steering decisions on inventory levels, timing, and store layouts. This strategic approach assists the company in remain ahead in the fast-evolving fashion industry.

Similarly, the fashion titan Zara has innovatively deployed AI-fueled robots to swiftly gather customer purchases, especially for transactions on the Buy Online, Pick-Up in Store (BOPIS) or Click and Collect service, highlighting their commitment to enhancing customer interactions through technology.

Recently, The Very Group, a UK retailer, initiated a new AI algorithms Innovation Lab aimed at crafting personalized online shopping experiences, focusing on interactive involvement to align with shifting consumer expectations.

There are countless examples like these. Yet, it’s essential to understand that leveraging AI in retail isn't merely about technological enhancement; it's a strategic endeavor to shape the complete shopping experience of consumers.

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