The tailor-made mobile gaming publishing and acquisition platform has announced that it has entered the preliminary stages of its flagship game, Crown U™, which features collegiate sports branding and the NIL profiles of the top male and female athletes in the collegiate sports realm. April 24, 2025 Crown U™ is an exhilarating, multiplayer title that brings college athletes, universities, and stadiums into a thrilling competition across various sports. Unlike standard sports simulations, Crown U™ combines enjoyable and skill-based gameplay with the energy of party knockout games, reminiscent of Fall Guys™. In a novel approach, the Sparq team employed their unique, proprietary AI methodology to determine the game's genre, subgenre, mechanics, and in-game economy features. Additionally, with a blockchain-powered rewards program, players have the chance to earn rewards through cryptocurrency tokens and other digital assets within the off-game Sparq Locker Room™. It’s a seamless mix of traditional Web2 and modern Web3 gaming elements.

Sparq's publishing and acquisition division boasts over 140 years of accumulated expertise in handling some of the world’s most esteemed intellectual properties, having previously spearheaded projects for legendary franchises such as Lord of the Rings™, Marvel Comics™, Dungeons & Dragons™, Game of Thrones™, and Madden NFL™, among more than 25 other major gaming titles. The seasoned team leading Sparq’s unique gamer acquisition engine is bolstered by AI technologies and state-of-the-art user acquisition tools.

“Our knowledgeable team is strategically integrating blockchain technologies along with our exclusive AI methods in mobile game publishing and acquisition. This connection aims to unite avid college sports fans globally with university brands and the rich traditions, excitement, and unique experiences that differentiate college sports,” stated Jan Horsfall, CEO and co-founder of Sparq Games.

In line with their extended partnership, Sparq will empower universities throughout the U.S., such as the ones mentioned, to capitalize on their dedicated fan bases. Sparq plans to engage more than 700 colleges and facilitate direct NIL gaming integration for over 100,000 collegiate athletes, providing remarkable avenues for interaction between fans and players through the latest gaming trends. Athletes will also benefit financially through a blockchain infrastructure that ensures transparent record-keeping of activities, facilitating verification of NCAA compliance for both athletes and universities.

“Whereas established names like EA Sports primarily concentrate on console gaming, Sparq is passionately focusing on quick and enjoyable gameplay within mobile gaming, reaching the world’s most engaged fan community,” remarked Jeffrey Steefel, Sparq’s Head of Games. “Over 65% of Americans aged 12 and above have a favorite college sports team, and engagement in college sports surpasses that of FIFA, NFL, NBA, MLB, F1, and the Olympics. Our team has extensive experience dealing with that type of IP-centered fan service in gaming,” Steefel added. Stories and Reviews Sparq’s mission is to empower athletes around the globe by crafting outstanding and highly engaging sports games that provide entertainment for both gamers and fans, while also generating financial support for the athletes involved. “To put it simply, Sparq's success equates to the likelihood that thousands of collegiate athletes will gain financially through their names and images being included in a variety of video games. We aim to launch up to ten mobile games via our publishing and acquisition platform by the end of 2029. With five out of six founding team members being former collegiate athletes, we possess firsthand insights into making this vision a reality,” Horsfall emphasized.

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Gregory, a digital nomad from Poland, excels not only as a financial analyst but also as a contributor to numerous online publications. With an extensive background in finance, his insights have been recognized by several online platforms. Making the most of his spare time, Gregory is currently focused on authoring a book centered on cryptocurrency and blockchain innovations.