The South Korean conglomerate Lotte Group is collaborating with Polygon to broaden its reach in the global NFT arena.

The multinational company Lotte Group has formed a partnership with Daehong Communications and Polygon to launch a global expansion of its NFT initiatives.

Daehong Communications, a subsidiary of Lotte Group, acts as the marketing and NFT centerpiece for the conglomerate, engaging with various enterprises in the realm of NFTs since July, beginning with an equity stake in the blockchain-powered voting platform, Blocko.

Daehong Communications plans to kick off its partnership with Polygon by rebranding Lotte Homeshopping’s previously minted BellyGom NFTs from August, which were created on the Klaytn network, while offering owners perks tied to Lotte's products, including hotel vouchers and shopping discounts.

The newly branded series 'BellyGom NFT Season 2' aims to deliver enhanced value, experiences, and utility to its holders, as outlined during an exclusive event for BellyGom NFT owners held in Jamsil Lotte World on February 25. press release With assistance from the Polygon Foundation, Daehong Communications aims to establish itself as a formidable contender in the global web3 ecosystem by innovating its NFT business model rather than merely issuing new NFTs. However, specific details about this new model remain undisclosed.

It's been clarified that while Polygon and Daehong are working as technical collaborators, providing necessary marketing support, the operational oversight of the BellyGom NFTs will not lie with the Polygon Foundation. Instead, the current NFTs will be transitioned over to the Polygon network.

A Polygon spokesperson told Forkast Polygon has made significant progress since being selected by The Walt Disney Company as one of six finalists in its Disney Accelerator program back in July 2022. The Ethereum scaling platform continues to collaborate with various global brands across gaming, NFTs, and web3 initiatives.

Earlier this month, Reddit and the NFL launched Super Bowl NFTs on the Polygon network, while Japanese developer Square Enix is aligning with Polygon to introduce a new web3 interactive digital collectible art platform, named Symbiogenesis. Additionally, in January, Polygon partnered with Mastercard to enable NFT minting directly within an app, and previously in September 2022, Starbucks took steps to roll out their NFT-based loyalty program called Starbucks Odyssey in the United States. tech startups It's essential to state that the information shared on this page is not designed to provide legal, tax, investment, or financial advice. Always invest only what you can afford to lose and consider seeking independent financial counsel if you're uncertain. For more details, we advise reviewing the terms, conditions, and help resources provided by the issuer or advertiser. Our commitment at MetaversePost is to inform readers accurately and impartially, however, market environments can shift without prior notice.

Cindy serves as a journalist for Metaverse Post, focusing on web3, NFTs, the metaverse, and AI sectors, with a keen interest in interviewing industry executives. She has engaged with over 30 high-level leaders, sharing their insights with our audience. Originally from Singapore, Cindy has made Tbilisi, Georgia, her home. She possesses a Bachelor’s degree in Communications & Media Studies from the University of South Australia and boasts ten years of journalism and writing expertise. recently partnered This includes handling press releases, broadcasting announcements, and facilitating interview inquiries. web3 accelerator . 

Last November, Meta partnered Blum marks its one-year anniversary, earning accolades for 'Best GameFi App' and 'Best Trading App' as recognized at the Blockchain Forum 2025. teamed up with Polygon Addressing the challenges of DeFi fragmentation: An exploration of how Omniston enhances liquidity on the TON blockchain.