Source Digital has introduced the world’s first metaverse experience designed exclusively for LG smart TVs.

Source Digital and Sansar are collaborating to bring forth the initial metaverse experience specifically for smart TVs. Utilizing the Sansar application on LG Smart TVs, users can immerse themselves in numerous live entertainment events, gaining access to a uniquely customizable 2D and 3D metaverse. Source Digital operates as a monetization platform that provides businesses with engaging opportunities within the metaverse. Sansar, on the other hand, is a social VR platform that empowers creators to develop immersive virtual experiences.

The Sansar app, powered by Source, is now accessible on webOS TVs, allowing audiences worldwide to enjoy sports and entertainment events from the comfort of their homes. The app enables users to personalize their viewing experience and engage with live events in real-time through either a 2D or 3D setting, where they can interact with one another, purchase merchandise, and partake in various metaverse activities.

The Sansar app stands out as the first of its kind globally, offering a seamless metaverse experience for users on connected LG devices. With just a click or a tap, viewers can transition from watching live events on LG TVs to engaging in a 3D metaverse experience at any moment during the event.

We have dedicated years to innovating and patenting Source’s unique approach to viewer engagement and monetization across digital platforms. We are thrilled to be the pioneers of this groundbreaking experience available on over 120 million TVs worldwide, with a promise of even more events and experiences on the horizon,” remarked Hank Frecon, co-founder and CEO of Source Digital.

The Sansar app is available for download from sansar.com, granting users the chance to experience CES, renowned as the world's most significant tech event, taking place in Las Vegas from January 5 to 8, 2023.

LG has been making significant strides in advanced technologies. In September, they launched LG Art Lab, enabling NFT enthusiasts to showcase their digital collectibles on their televisions. Interestingly, Samsung led the way earlier in March by unveiling an NFT-compatible smart TV, developed in collaboration with Nifty Gateway to incorporate an NFT marketplace directly into their QLED and Neo QLED premium models.

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Agne is a dedicated journalist who explores the latest trends and innovations within the metaverse, AI, and Web3 sectors for the Metaverse Post. Her enthusiasm for storytelling drives her to engage with experts through interviews, consistently seeking to reveal captivating narratives. With a Bachelor’s degree in literature and a rich history of writing across diverse topics like travel, art, and culture, Agne also lends her editing skills to organizations advocating for animal rights, actively raising awareness on animal welfare issues. Feel free to connect with her through various channels. launched an NFT platform Binance has successfully completed the integration of USDC into the Sonic Network, and deposit capabilities are now live.