In an insightful conversation, Scott Keniley from Soundscape VR explores the potential future of live music and the opportunities within the Music Metaverse.

The music industry continues to progress, and the emergence of the music metaverse is a prime example. By merging live concerts with digital experiences, this metaverse offers fans a deeply immersive experience complete with stunning visuals, opportunities to socialize with friends, and direct interactions with artists.

In a recent conversation with Scott Keniley, the Chief Legal Officer for Soundscape VR, we uncovered how the music metaverse serves as a groundbreaking avenue for musicians to connect with their audience. Keniley also touched on the importance of intellectual property rights within virtual environments and discussed the legal framework needed to onboard artists into this digital frontier. Soundscape VR Soundscape VR is an immersive platform available on Oculus and Steam, delivering live music experiences in a profoundly engaging and interactive virtual setting. Users can create personalized avatars, connect with other attendees, and explore vivid virtual venues while enjoying remarkable concerts.

Exploring Challenges and Opportunities for Artists and Record Labels in the Metaverse

Launching a successful virtual concert demands careful consideration of various legal requirements to protect all parties involved—from artists to fans. This includes securing licenses from performing rights organizations, addressing issues concerning name and likeness, and securing approval for the venue. Attendees must also agree to privacy waivers, and all constituents must accept the event's terms and conditions.

Integrating musicians into the metaverse poses specific challenges, particularly for those under record label contracts. Keniley pointed out that in such scenarios, the record label holds the exclusive recording rights pertaining to the artist’s work. As a result, for a metaverse concert to occur, the record label’s approval is essential. If the concert is to be recorded for future playback, additional permission from the label is required. Conversely, if an artist maintains control of their rights, organizing a metaverse concert becomes substantially easier.

Keniley, who is also a law professor at Georgia State University, asserts that those who create intellectual property are entitled to appropriate compensation. The licensing intricacies for the music metaverse mirror those found in the real world, with only a few additional steps involved. The overarching aim is to forge new pathways for artists to present their music while addressing their various needs.

Certainly, one of the most exciting aspects of the metaverse is the rich discussions it inspires among seasoned legal specialists, potentially leading to the creation of innovative legal frameworks in the future.

A notable benefit of the music metaverse is the potential for monetization. Keniley proposes a dual approach where artists can either sell tickets for live metaverse gigs or implement a subscription model, allowing fans to access recorded concerts. Additionally, merchandise sales present another revenue stream; during live performances, fans can easily browse and buy items like T-shirts, caps, and stickers without waiting in long lines, enhancing the overall concert experience.

Metaverse as a New Platform for Artists

Keniley stressed that the music metaverse is designed to complement, not replace, traditional live concerts. It serves as an alternative for fans who may be unable to attend concerts due to geographic barriers, health issues, or financial constraints.

"At Soundscape VR, alongside CEO Eric Alexander, we firmly believe that the metaverse is not designed to supplant live concerts. Our passion lies in the live experience, and we would never want to see it vanish. The metaverse provides a valuable alternative for those who might be limited by geography. For instance, someone from Europe can enjoy a live performance happening in the United States without needing to book flights and accommodations. They can partake in the event through VR, enjoying an experience that feels almost real.\"

The development of the music metaverse is still at an early stage, with just a small number of artists conducting concerts in this virtual realm. Noteworthy musicians like Slash from Guns N' Roses, Umphrey's McGee, and GRiZ have already held events, along with various EDM artists. The music metaverse allows fans to connect with friends in this virtual space, dance as their avatars, and enjoy the concert atmosphere—all from the comfort of their homes. It serves as a quick escape from the limitations of reality.

he said.

Griz’s Rainbow Brain Magic Mirror experience for Soundscape VR.

"As users become more adept at navigating the technology, they'll come to realize that the music metaverse rivals the joy of attending a live concert. You can become immersed in mesmerizing virtual settings filled with stunning visual effects. That aspect of the metaverse is truly remarkable.\"

The music metaverse represents an exciting evolution within the music industry, offering fresh ways for artists to engage with their fans and enabling fans to experience live concerts from anywhere across the globe. As this digital landscape develops, it opens doors for new opportunities for artists to monetize their creations while fans can enjoy enhanced, captivating experiences.

Keniley shared.

Several prominent music stars have already embraced the metaverse in various phases of their careers. For example, Elton John has expressed that he sees platforms like Roblox and the metaverse as perfect for his next career chapter, highlighting it as a unique opportunity for him to showcase his love for music, fashion, and limitless creativity. Interestingly, the MTV Video Music Awards (VMAs) introduced the \"Best Metaverse Performance\" category for the first time in 2022. Additionally, the Hong Kong Philharmonic Orchestra is set to perform ‘Metaverse Symphony’ for the first time this year, both in a concert hall and in The Sandbox metaverse.

Yahoo plans to organize metaverse events tailored for the residents of Hong Kong, and K-pop sensation Blackpink will be featuring in the inaugural in-game virtual concert on PUBG Mobile. embraced Heavy metal concerts are heading into the metaverse, particularly with initiatives like Slipknot’s collaboration with The Sandbox to introduce the ‘Knotverse’. stated last year Emili Lang, an NFT artist, gained recognition for her work after facing periods of unemployment and struggle in her life. innovative method Please be informed that the content available on this page is not intended to be construed as legal, tax, investment, or financial advice. Always remember to invest only what you can afford to lose and consult independent financial advice if you have concerns. For further details, please refer to the terms and conditions, as well as help and support resources offered by the publisher or advertiser. MetaversePost is dedicated to delivering precise and objective reporting, but please note that market conditions may shift without prior notice. Agne is a journalist who examines the latest trends and breakthroughs in the metaverse, AI, and Web3 sectors for Metaverse Post. Her affinity for storytelling has motivated her to conduct numerous interviews with field experts, always aiming to unearth enthralling and engaging narratives. Agne holds a Bachelor’s degree in literature, coupled with extensive experience writing on diverse subjects, including travel, arts, and culture. She's also volunteered as an editor for an animal rights organization, where she contributed to raising awareness about animal welfare. Connect with her at ... Shardeum is empowering validators while unveiling its roadmap for autoscaling mainnet. Bitcoin, Ethereum, and Toncoin surged last week – here's the complete update and forecast. Looking ahead to April 2025: The blockchain projects garnering the most interest.

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