Sony Music Entertainment is making strides by securing trademarks tied to NFTs and the Metaverse.
Sony Music's venture into Web3 continues as it files trademark applications for NFTs and the Metaverse relating to the Columbia Records logo, as reported by a representative from the United States Patent and Trademark Office. Mike Kondoudis .
The entertainment powerhouse has submitted applications for trademarks that encompass various areas including music production, podcasting, and artist management tied to Sony Music. Furthermore, this filing also includes services in marketing, distribution, promotion, advertising, online entertainment, and audiovisual recordings.
The trademark applications span downloadable audio and video files that feature live performances. These recordings are expected to incorporate non-fungible tokens as a means of authentication. Additionally, Sony has indicated that any visual artwork and text affiliated with live events will be verifiable through NFTs.
Recently, numerous prominent corporations and celebrities, alongside Sony, have initiated trademark requests concerning NFTs and the Metaverse. For instance, on August 26, French luxury brand Hermès took a step towards NFTs by applying for a trademark that covers their brand name, as they aim to delve into virtual currencies, digital marketplaces for goods, virtual apparel, fashion shows, and more.
In a related move, the multi-talented Miley Cyrus secured trademarks in the same area for 'MILEY' and 'MILEY CYRUS' earlier that month. Her plans include creating virtual clothing, providing entertainment services, offering beverages, and even developing software for managing virtual currencies.
Other businesses that have formally entered the Web3 domain include a digital auction platform, showing how the Metaverse is gradually captivating more attention, prompting a wave of new entities to explore opportunities in this virtual landscape. eBay , sporting tournament English Premier League , Mastercard, and Universal Music Group Sony has articulated its vision of the Metaverse as a vibrant social platform and a dynamic network environment.
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Disclaimer
In line with the Trust Project guidelines Valeria, a journalist for Metaverse Post, focuses on topics such as fundraising, artificial intelligence, the Metaverse, digital fashion, NFTs, and everything related to Web3.