Sony and Lego Invest $2B in Metaverse
Sony and Kirkbi are going to invest $2 billion in Epic Games Epic Games is renowned primarily for its flagship game, Fortnite.
Kirkbi, a private family ownership and investment entity, is well-known as the owner of LEGO. They plan to invest $1 billion in Epic Games, matching the sum from Sony Group Corporation, which is a leading Japanese conglomerate. Should this deal go through, Epic Games would be valued at an impressive $31.5 billion.
This collaborative effort among Sony, Kirkbi, and Epic aims to craft a Metaverse that prioritizes family-friendliness for kids. The $2 billion investment is designed to boost the roles that these three giants play in the rapidly evolving Metaverse landscape.
The CEO of Kirkbi, Søren Thorup Sørensen, stated stated that the motive behind their endeavor goes beyond merely keeping pace with current trends; they genuinely envision making a significant impact on the world we inhabit, particularly for younger generations. Their collaborative development of the Metaverse reflects a long-term vision for the future.
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- Epic Games teams up with LEGO to develop a child-friendly Metaverse.
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