Snoop Dogg Launches Groundbreaking Metaverse Music Video

Renowned rapper Snoop Dogg and his team have launched the first music video set in the Metaverse. music video .

Celebrated for his innovative spirit, Snoop is not only a fan of technology but also a dedicated collector of NFTs, including a BAYC. Twitter a lot.

The song featured in this video is titled ‘House I Built’, part of his latest album, BODR, released via Death Row Records in February 2022. The exciting news was shared on April 1st by The Sandbox and Animoca Brands.

The eye-catching music video was crafted using the user-friendly content creation tools available in The Sandbox.

Arthur Madrid, CEO and co-founder of The Sandbox, highlighted that Snoop Dogg is developing his own digital universe within the platform, called the ‘Snoopverse’. In this virtual realm, he plans to host exclusive concerts just for his fans. Snoop expresses that the song illustrates the connections between his real-life experiences and the digital landscape. A key message he conveys is the importance of authenticity, urging everyone to 'remain genuine' and 'express their true selves,' whether in the Metaverse or the physical world.

In collaboration with The Sandbox, Snoop Dogg has introduced a unique NFT collection called ‘The Doggies’, encompassing 10,000 algorithmically generated avatars of Snoop Dogg himself. These NFTs will be usable within The Sandbox Metaverse. Additionally, purchasers can obtain Snoopverse Early Access and Snoop Private Party Pass NFTs, which grant buyers exclusive access to unique features and events within the Snoopverse.

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