The 'My AI' chatbot from Snapchat is facing legal scrutiny in the UK centered around issues of data privacy concerning children.

Snap, the organization that owns Snapchat, is currently facing oversight from regulators who are worried about the privacy implications of its AI features. generative AI chatbot ‘My AI.’

The ICO has issued a preliminary enforcement notice citing these concerns. Should the ICO proceed with a final notice, it could put an abrupt end to Snap's data processing activities tied to the chatbot. They assert that Snap may have failed to adequately evaluate the privacy implications for young users before launching 'My AI.' issued The evaluation of data privacy risks holds significant importance, especially with technologies that involve processing personal data from individuals aged 13 to 17.

John Edwards, the Information Commissioner, has expressed his concerns regarding Snap’s neglect in addressing these privacy risks effectively.

the statement read.

We have consistently emphasized that organizations must weigh the potential risks associated with AI technologies against their benefits. This preliminary enforcement notice indicates our commitment to safeguarding the privacy rights of UK consumers.

In response, Snap argues that before launching its chatbot, it conducted thorough reviews regarding legal and privacy aspects.

Edwards said.

The ICO’s ruling could have far-reaching consequences for Snap's operations involving the chatbot, stirring uncertainties about the future of AI functionalities on social media platforms.

In February 2023, Snap unveiled the 'My AI' feature initially to UK Snapchat+ subscribers, later rolling it out to all UK users by April 2023. By May 2023, Snapchat reported having 21 million active users in the UK each month.

'My AI' has played a crucial role in diversifying Snap's revenue streams, presenting personalized advertisements to users and utilizing OpenAI's ChatGPT technology, positioning it as the first major messaging service in the UK to incorporate such a generative AI tool.

While Snap confronts regulatory issues regarding its AI chatbot, another situation is emerging with Ofcom, the media regulator in the UK, prompting the Competition and Markets Authority (CMA) to delve into the predominance of US tech titans like Amazon and Microsoft in the UK cloud sector. These developments illustrate a broader pattern of regulatory actions focused on curtailing the influence of leading tech companies across multiple industries, raising critical considerations about how innovation can coexist with consumer safety.

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