Snapchat is gearing up to launch innovative AR lenses infused with generative AI, while also broadening access to its AI chatbot for a worldwide audience.

During the Snap Partner Summit on Wednesday, the company shared plans to introduce AR lenses powered by generative AI, according to sources. TechCrunch The first AI-generated AR experience is named the 'Cosmic Lens,' which overlays an artistic filter in vibrant, iridescent colors onto the user’s image.

At the event, Snap's CTO Bobby Murphy emphasized the close relationship between AI and AR, expressing the company's vision to integrate these technologies smoothly. While Snapchat has been involved in AR development for years, they are now diving into the AI realm, driven by the surging interest in artificial intelligence. last year In addition to these announcements, Snapchat will introduce new features aimed at helping users locate AR lenses that best fit the context of the photos or videos they capture. This will utilize visual recognition technology along with APIs that can factor in contextual elements like local weather conditions and time of day.

The platform has also refined the algorithms for its Lens carousel and made updates to the AR bar, allowing users to discover recommended lenses sorted by categories. Snapchat noted that there are now over 3 million lenses created by a community of more than 300,000 AR developers worldwide.

At the summit, it was confirmed that the chatbot My AI would be freely available to 750 million users globally after initially only being accessible to paying subscribers since its launch in February. This AI chatbot uses the powerful OpenAI GPT to enhance user experience. Snap reported that users were sending around 2 million messages each day through My AI.

The worldwide launch of MyAI is accompanied by exciting new functionalities, such as group chat compatibility, recommendations based on Snap Map and lenses, and the ability to reply in chats. In future updates, it will also allow responses via Snaps instead of just text.

Shortly after MyAI's February launch, some users raised concerns regarding the chatbot's responses being inappropriate for certain age groups. In response, Snap rolled out new safety features including age filters and updates to the Family Center parental controls, allowing parents to stay updated on their children's interactions with the chatbot.

Although MyAI has made its debut globally, the insights feature for the Family Center is still being developed. Certain advanced generative AI capabilities will require a paid subscription to access in the future. reportedly Snap plans to experiment with NFTs functioning as AR filters on the Snapchat platform.

Meta has strategically acquired the smart eyewear company Luxexcel to bolster its future endeavors in augmented reality.

Read more:

• Chipotle has teamed up with Snapchat to create an engaging wellness-themed AR experience.
• Snap is providing retailers with AR and AI tools aimed at enriching the shopping experience for consumers.
• The potential of generative AI could dramatically enhance the future of augmented reality glasses.
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