Through its innovative AR and AI solutions, Snap is transforming how customers shop and interact with products.

The unveiling of their new business entity, ARES, signifies Snap's commitment to providing tools for AR-enhanced shopping. AR Enterprise Services (ARES) ARES is designed to empower retailers with augmented reality capabilities, enabling consumers to virtually try on apparel, accessories, and more from the comfort of their homes.

This initiative aims to assist retailers in boosting their sales metrics while decreasing the incidence of returns. Alongside the Shopping Suite, ARES intends to deliver professional services that encompass product marketing and customer support. Snap's move underscores the growing significance of AR technology in retail and its capacity to change our online shopping habits.

Snap’s Shopping Suite

The Fit Finder is a standout feature of ARES, leveraging AI to offer shoppers personalized size recommendations, which can significantly enhance conversion rates and lower return rates. This innovative tool takes into account multiple factors contributed by shoppers to deliver precise size suggestions. By analyzing the data on past purchases and returns, its algorithms accurately suggest items likely to fit each individual.

Snap's Clothing Try-On technology creates a highly personalized and intuitive virtual fitting experience by evaluating the shapes and contours of products alongside the shopper's unique body type and surrounding environment. Consumers can seamlessly visualize clothing on themselves by either uploading personal images or seeing items displayed on chosen models.

The Eyewear and Footwear Try-On tools present live augmented reality fitting options directly from the product description pages. This immersive experience helps to streamline the decision-making process for shoppers, translating into higher conversion rates for retailers.

The ARES 3D Viewer technology allows for a lifelike representation of products, giving shoppers the opportunity to view items as they truly appear on any device. This visual clarity helps enhance understanding of product attributes and aesthetics, which can lead to increased buying activity.

Snap has invested in augmented reality technology for years, having introduced features like Lenses and Lens Studio to enable developers and creatives in crafting unique AR experiences. It’s reported that more than 250 million users engage with AR features on Snapchat daily. features Snap is also exploring the incorporation of NFTs as AR filters within Snapchat.

Read more:

• Neha Singh, CEO of Obsess, shares insights on how virtual stores are reshaping the future landscape of retail.
• The potential of generative AI might just hold the key to the evolution of augmented reality eyewear.
• Burberry is utilizing an augmented reality feature to boost sales of its iconic Lola bag.
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• Agne, a journalist for Metaverse Post, delves into the latest trends in the metaverse, AI, and Web3. With a passion for storytelling, she has conducted numerous interviews with experts, uncovering compelling narratives along the way. She holds a Bachelor’s degree in literature and has weighed in on various topics encompassing travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, raising awareness about vital issues concerning animal welfare. Contact her via